# Snapdeal

Snapdeal is an other based in Gurgaon, India.

## Overview

- **Organization type:** other
- **Headquarters:** Gurgaon, India
- **Region:** Asia
- **Address:** Gurgaon, India
- **Founded:** 2007
- **Assets under management:** Undisclosed
- **Website:** snapdeal.com

## Regulatory record

- **Reports private funds:** No

## About

Snapdeal was co-founded by Kunal Bahl and Rohit Bansal in 2007 as a deals-and-coupons site before transforming into a full-fledged e-commerce marketplace in 2011. The platform raised over $1.8B from investors including SoftBank, Alibaba, and Foxconn, peaking at a $6.5B valuation in 2015 (per The Economic Times, 2015). The firm initially pursued rapid growth across electronics, fashion, and home goods, competing directly with Flipkart and Amazon India. After its 2016-2017 growth slowdown Bahl and Bansal pivoted to focus on tier-2 and tier-3 city customers through the Snapdeal Lite app, compressing inventory to low-margin, high-volume goods like shoes, smartphones, and kitchenware. The company has not disclosed recent fundraising or valuation. It runs a marketplace model with third-party sellers and logistics partners, avoiding owned inventory. Snapdeal's headcount has fluctuated from ~9,000 employees in 2015 to roughly 500 employees in 2024 (per public statements by Bahl, 2020-2024). The company does not disclose an AUM or deployment figure, as it is not an investment firm but an operating business. Bahl and Bansal also co-founded the venture capital firm Titan Capital in 2011, which makes early-stage investments — but Snapdeal itself is not an investment vehicle. The key structural differentiator is that Snapdeal survived the Indian e-commerce shakeout by sobering down growth ambitions and focusing on unit economics rather than subsidized top-line growth. The company has not taken external institutional capital since 2017, funding itself from operations and a secondary share sale in 2021.

## Sectors

- E-Commerce
- Consumer Internet
- Marketplace

## People

- Kunal Bahl — Co-founder
- Rohit Bansal — Co-founder

## Questions

### Who founded Snapdeal and when?

Kunal Bahl and Rohit Bansal co-founded Snapdeal in 2007 as a deals-and-coupons website. They shifted to e-commerce in 2011 and grew rapidly through 2015 before the funding environment shifted.

### Is Snapdeal still an operating e-commerce company or has it shut down?

Snapdeal remains an active e-commerce marketplace as of 2024, serving price-sensitive consumers in smaller Indian cities. It operates the Snapdeal Lite app and is headquartered in Gurgaon, India.

### How did Snapdeal survive the 2016-2018 Indian startup funding winter?

Snapdeal cut costs aggressively in 2017 — it closed non-core businesses, reduced headcount from ~9,000 to about 500 employees, and shifted focus to a value-focused marketplace model selling low-cost goods to tier-2 and tier-3 city customers.

### Who are Snapdeal's notable investors?

Snapdeal raised significant capital from SoftBank Vision Fund, Alibaba Group, Foxconn, and others. The last major institutional round closed in 2017.

### Does Snapdeal own inventory or rely on third-party sellers?

Snapdeal operates a pure marketplace model — it does not own inventory. Third-party sellers list products and handle fulfillment through Snapdeal's logistics partners.

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Last updated: 2026-06-03T20:00:00.000Z

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