# Snowball Wealth Management

Snowball Wealth Management is an Asset Manager based in Boulder, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Boulder, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2021
- **Assets under management:** Undisclosed
- **Website:** snowballwealth.com
- **LinkedIn:** https://www.linkedin.com/company/snowball-wealth-management

## Regulatory record

- **CRD number:** 137419
- **SEC file number:** 801-130346
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/137419

## About

SNOWBALL WEALTH MANAGEMENT is an SEC-registered investment adviser in BOULDER, CO, registered since 2024. The firm manages approximately $139 million in assets. It has 4 employees and 3 investment advisers.

## Sectors

- FinTech
- Financial Inclusion

## People

- Pamela Martinez — Co-Founder & CEO
- Vivian Tu — Co-Founder

## Questions

### Which loan types does Snowball support, and does it handle private student loans?

Snowball has publicly disclosed integration with major federal loan servicers including Nelnet and MOHELA, confirming coverage of Direct Loans, FFEL loans, and Perkins Loans. The firm has not publicly confirmed support for private student loans from banks or credit unions. Federal-loan-only integration means the platform can model Public Service Loan Forgiveness and income-driven repayment waivers that do not apply to private debt.

### What is Snowball's relationship with SoftBank, and does SoftBank influence investment product design?

SoftBank's SB Opportunity Fund co-led Snowball's $4 million seed round in 2021 alongside Kleiner Perkins. There is no public evidence that SoftBank's investment team influences the ETF model portfolios or allocation algorithms. The Opportunity Fund is a dedicated vehicle targeting companies founded by underrepresented entrepreneurs, and its governance terms for Snowball have not been disclosed.

### How large is Snowball's user base, and what does the firm disclose about accounts under management?

Snowball does not publicly report assets under management or total deployment capital. The firm uses metrics like account registrations and user engagement — for example, 50,000 new registrations in the quarter following its November 2023 calculator launch. The absence of AUM disclosure is structural: many Snowball users begin with negative net worth, making AUM a misleading gauge of business scale.

### How does Snowball's approach to cohort benchmarking work, and what data does it use?

The debt-payoff calculator launched in November 2023 benchmarks a user's repayment progress against anonymized data from other Snowball users with similar debt-income profiles and graduation cohorts. The firm has not publicly disclosed the statistical methodology or whether cohort sizes ever fall below a minimum threshold for comparison. This feature functions as both a behavioral nudge and an acquisition engine by demonstrating the size of the user community to non-users.

## Related profiles

- [ASTI Financial Management](https://altss.com/profile/asti-financial-management)
- [Poinciana Advisors Group](https://altss.com/profile/poinciana-advisors-group-llc)

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Last updated: 2026-06-03T20:00:00.000Z

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