# So In So Good

So In So Good is an Asset Manager based in Hong Kong, Hong Kong.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Hong Kong, Hong Kong
- **Region:** Asia
- **Address:** Hong Kong, Hong Kong
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** soin-sogood.com
- **LinkedIn:** https://www.linkedin.com/company/soinsogood

## Regulatory record

- **Reports private funds:** No

## About

So In So Good is a Hong Kong-based investment company. It is headquartered in Hong Kong SAR, China, and focuses on Venture Capital investments.

## People

- Bérénice Guinel — Co-founder and Director
- Clément Tran — Co-founder
- Dinh-Long Pham — Co-founder

## Questions

### Who runs investment decisions at So In So Good?

The firm is led by its three co-founders: Bérénice Guinel, who serves as Director, along with Clément Tran and Dinh-Long Pham. As a small investment company, the co-founders collectively manage deal sourcing, due diligence, and portfolio decisions. The specific division of investment-committee responsibilities among the three has not been publicly detailed.

### How is So In So Good related to INCO?

So In So Good operates as part of the INCO global consortium, which is the parent organization and managing partner for the impact-investment fund. INCO provides the structural backbone for So In So Good's activities, offering deal-flow access, due-diligence resources, and post-investment support. This consortium relationship means So In So Good functions more as a regional deployment node than a fully independent investment firm.

## Related profiles

- [Snow Leopard Ventures](https://altss.com/profile/snow-leopard-ventures)
- [SOFIE Ventures](https://altss.com/profile/sofie-ventures)

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Last updated: 2026-06-03T20:00:00.000Z

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