SOJA Ventures

SOJA Ventures

SOJA Ventures was established in 2021 by members of the Swig family and their partners. It operates as a multi-family office vehicle that extends the family's existing real estate and investment activities into technology and alternative credit strategies. The firm allocates across venture capital, private equity, private credit, and secondaries. It executes direct co-investments and SPVs alongside partners including Rudin Management, Serengeti Asset Management, Hum Capital, and Soma Capital. Confirmed positions include Runwise, where SOJA participated in the Series A round with MCJ Collective, Derive Ventures, and Initialized Capital. Geographic coverage centers on North America with additional activity in Europe and Asia. Team size and total deployment figures remain undisclosed. The firm lists offices or active presence in eight cities beyond New York. In March 2025 SOJA Ventures and principals Oliver Swig and David Hulshof were named in a Delaware Superior Court debt action (Case ID N25C-03-166). Adjacent vehicles include SwigEquities and Helmsley Spear. SOJA Ventures maintains a hybrid structure that sits between a traditional family office and a specialized credit and growth equity platform. Capital is deployed through customized debt and equity packages rather than standard fund commitments, with direct relationships to portfolio companies and co-investors.