# SOJA Ventures

SOJA Ventures is a Venture Capital based in New York, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** 747 3rd Avenue, 11th Floor, New York, NY 10017, United States
- **Founded:** 2021
- **Assets under management:** 500 (Altss estimate)
- **Website:** sojaventures.com
- **LinkedIn:** https://www.linkedin.com/company/soja-ventures

## Regulatory record

- **Reports private funds:** No

## About

SOJA Ventures was established in 2021 by members of the Swig family and their partners. It operates as a multi-family office vehicle that extends the family's existing real estate and investment activities into technology and alternative credit strategies. The firm allocates across venture capital, private equity, private credit, and secondaries. It executes direct co-investments and SPVs alongside partners including Rudin Management, Serengeti Asset Management, Hum Capital, and Soma Capital. Confirmed positions include Runwise, where SOJA participated in the Series A round with MCJ Collective, Derive Ventures, and Initialized Capital. Geographic coverage centers on North America with additional activity in Europe and Asia. Team size and total deployment figures remain undisclosed. The firm lists offices or active presence in eight cities beyond New York. In March 2025 SOJA Ventures and principals Oliver Swig and David Hulshof were named in a Delaware Superior Court debt action (Case ID N25C-03-166). Adjacent vehicles include SwigEquities and Helmsley Spear. SOJA Ventures maintains a hybrid structure that sits between a traditional family office and a specialized credit and growth equity platform. Capital is deployed through customized debt and equity packages rather than standard fund commitments, with direct relationships to portfolio companies and co-investors.

## Sectors

- FinTech
- PropTech
- ClimateTech
- Digital Health
- Enterprise Software
- AI/ML
- Cybersecurity
- SpaceTech
- Media & Entertainment
- Supply Chain & Logistics

## Offices

- Los Angeles
- San Francisco
- Miami
- Kansas City
- London
- Dubai
- Singapore
- Belfast

## People

- Oliver Swig — Co-Founder & Managing Director
- David Hulshof — Co-Founder & Managing Director
- Jake Truen — Co-Founder & Managing Director
- Kent Swig — Board Advisor

## Questions

### Who runs investment decisions at SOJA Ventures?

Oliver Swig, David Hulshof, and Jake Truen serve as co-founders and managing directors. Kent Swig acts as board advisor. Investment committee participation includes Walter Mello.

### How does SOJA Ventures source proprietary deal flow?

The firm leverages co-investor relationships with Serengeti Asset Management, Hum Capital, Soma Capital, and Rudin Management. It also draws on Swig family real estate networks including SwigEquities and Helmsley Spear.

### Does SOJA Ventures participate in fund commitments or only direct deals?

The firm focuses on direct co-investments, structured debt, and non-control equity. It does not disclose participation in third-party fund commitments.

### What investment stages does SOJA Ventures typically target?

The firm targets early stage through late stage venture capital and growth equity. It also executes private credit and secondaries transactions.

### What is SOJA Ventures known posture on co-investments alongside external GPs?

The firm regularly co-invests with named partners including Rudin Management, MCJ Collective, Initialized Capital, and Notation Capital on Series A and growth rounds.

## Related profiles

- [Seed Group](https://altss.com/profile/seed-group)
- [The Nest Family Office](https://altss.com/profile/the-nest-family-office)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/soja-ventures

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology