# Sojern

Sojern is an Asset Manager based in San Francisco, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Assets under management:** Undisclosed
- **Website:** sojern.com

## Regulatory record

- **Reports private funds:** No

## About

Sojern is the #1 travel marketing platform for hotels, attractions, and destinations. Powered by data, we help you find, engage, and convert travelers online.

## Sectors

- Media & Entertainment
- AI/ML
- Enterprise Software

## Questions

### How does Sojern source the data that underpins its traveler audiences?

Sojern ingests anonymized search, booking, and browsing signals from a network of airline, hotel, and travel-booking partner websites. These data streams capture intent patterns — someone pricing a flight to Tokyo or browsing resort galleries — and the firm's engineering and data-science teams reconstruct that behavior into targetable audience segments. Sojern does not resell raw data; it activates the intelligence through its own media-buying platform.

### Does Sojern operate as a venture-funded startup or a traditional asset manager?

Sojern does not manage pooled outside capital or function as a venture firm. It operates as a technology company whose primary business is performance-advertising software and managed services for travel-industry clients. As of 2026, the corporate entity has been folded into RateGain, a publicly listed travel-technology consolidator, which changes its governance but not its media-activation model.

### Which digital channels does Sojern actually buy on behalf of its clients?

The platform activates campaigns across display and native placements, social inventory on Facebook and Instagram, connected-TV and online video, paid search, metasearch engines such as Google Hotel Ads and TripAdvisor, and direct email and SMS. Sojern handles creative versioning, bidding logic, and cross-channel optimization rather than requiring clients to manage those channels separately.

### Is Sojern's technology available on a self-serve basis or only as a managed service?

Sojern markets the platform as an integrated software-and-services combination where campaign setup, audience strategy, and optimization are handled by its internal teams. The firm does not publicly offer a pure self-serve interface divorced from its account-management or strategy layers, which aligns with its positioning as a full-funnel marketing partner for hotel groups, destinations, and attractions.

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Last updated: 2026-06-03T20:00:00.000Z

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