# Sojourner Consumer Partners

Sojourner Consumer Partners is a Private Equity based in Morristown, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Morristown, United States
- **Region:** North America
- **Address:** 79 Maple Avenue, Morristown, NJ 07960, USA
- **Founded:** 2023
- **Assets under management:** Undisclosed
- **Website:** sojoconsumer.com
- **LinkedIn:** https://www.linkedin.com/company/sojourner-consumer-partners

## Regulatory record

- **CRD number:** 324770
- **SEC file number:** 802-129595
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/324770

## About

Sojourner Consumer Partners is a private equity firm seeking to invest in proven, high-potential, consumer-branded companies in North America. The firm integrates operating capability into its investment process as the foundation of its value-creation approach, with complementary expertise in e-Commerce, performance improvement, marketing, sustainability, and private equity investing.

## Sectors

- Consumer Brands
- Food & Beverage
- Personal Care
- E-Commerce

## People

- Emily Fong Mitchell — Chief Executive Officer
- Rob DesMarais — Senior Partner
- Zach Johnson — Senior Partner
- Roger Dickhout — Senior Partner
- Julie Albright — Principal
- Linda Naselli — Chief Operating Officer
- Clay Scarafia — Chief Financial Officer
- Shamus Dailey — Senior Vice President

## Questions

### Who runs investment decisions at Sojourner Consumer Partners?

Investment decisions are made by the senior partner group, which includes co-founders Rob DesMarais, Zach Johnson, and Roger Dickhout. DesMarais brings private equity and investment banking experience from Swander Pace Capital and Banc of America Securities; Johnson contributes e-commerce and digital marketing expertise from his tenure building Amazon's global advertising business; Dickhout adds CEO-level operational and turnaround experience across multiple consumer platforms. The firm appointed Emily Fong Mitchell as CEO in 2025 to lead strategy and execution.

### How does Sojourner Consumer Partners source proprietary deal flow?

Sojourner sources deals through the existing consumer-products networks of its senior partners — built over decades at Swander Pace Capital, Amazon, McKinsey, and consumer operating companies. Roger Dickhout's 14-year partnership with Swander Pace Capital in Canada provides a dedicated origination channel north of the border. The firm also leverages relationships across the e-commerce and digital marketing ecosystems where Zach Johnson spent his career, identifying brands with strong online presence but undermanaged operations.

### Does Sojourner Consumer Partners participate in fund commitments or only direct deals?

Sojourner Consumer Partners operates as a direct investor executing control buyouts rather than a fund-of-funds or LP in external vehicles. The investment model centers on acquiring majority stakes in proven consumer-branded companies and then deploying internal operating resources — in e-commerce, marketing, and supply chain — to drive performance improvement and exit readiness.

### How is Sojourner related to Swander Pace Capital?

Sojourner Consumer Partners' three senior partners all have deep ties to Swander Pace Capital. Rob DesMarais was a Partner and Managing Director at SPC before co-founding Sojourner. Roger Dickhout partnered with SPC for 14 years to acquire, operate, and exit 18 Canadian consumer companies. Linda Naselli, Sojourner's new COO, was previously CEO and CFO at Reliance Vitamin, an SPC portfolio company where she led a sale to another private equity buyer.

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- [SoftBank China and India Holdings](https://altss.com/profile/softbank-china-and-india-holdings)

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Last updated: 2026-08-11T15:08:11.274Z

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