# Soldsie

Soldsie is an Asset Manager based in San Francisco, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** soldsie.com
- **LinkedIn:** https://www.linkedin.com/company/soldsie

## Regulatory record

- **Reports private funds:** No

## About

Soldsie operates in the e-commerce industry, integrating sales with social media platforms. The company offers a link-in-bio solution to facilitate transitions from social media to websites. Soldsie provides customizable link pages, backend management systems, and analytics.

## Sectors

- Enterprise Software
- FinTech

## People

- Chris Bennett — Founder & CEO

## Questions

### What does Soldsie actually do?

Soldsie is a social commerce SaaS platform that lets merchants sell products directly through Instagram and Facebook comments. A customer writes a specific keyword like 'Sold' on a post, and Soldsie's engine processes the payment via Stripe, updates inventory, and sends a confirmation email without the buyer leaving the social platform. It effectively turns a comment thread into a checkout lane.

### Who leads product and technical decisions at Soldsie?

Founder Chris Bennett has run the company since its 2012 launch. He initially pitched the idea during the 500 Startups accelerator program, and his public communications indicate he remains the primary decision-maker on product roadmap and partnership integrations. No publicly disclosed executive hire has replaced his technical leadership role.

### How does Soldsie differ from Instagram's native checkout?

Soldsie launched years before Instagram introduced its own Checkout feature in 2019. The core difference is open-platform architecture: Soldsie works across both Facebook and Instagram, and historically supported customization of the buyer flow that native checkouts don't permit. As native tools improved, Soldsie's value shifted toward merchants wanting a unified comment-selling system across multiple Meta properties rather than a walled garden.

### What funding has Soldsie raised, and from whom?

Per public funding records, Soldsie raised approximately $4 million in seed-stage venture capital. Named investors included 500 Startups and e.ventures, both participating in rounds between 2012 and approximately 2014. The firm has not publicly disclosed any subsequent equity rounds.

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- [Greene Group Industries](https://altss.com/profile/greene-group-industries)
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Last updated: 2026-06-03T20:00:00.000Z

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