# Solera Capital

Solera Capital is a Private Equity based in New York, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 1999
- **Assets under management:** Undisclosed
- **Website:** soleracapital.com

## Regulatory record

- **CRD number:** 160330
- **SEC file number:** 802-134483
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/160330

## About

Solera Capital is a New York-based investment adviser founded in 2025. It operates from New York, NY.

## Sectors

- Consumer Discretionary
- Healthcare
- Business Services

## People

- Molly Ashby — Founder and CEO

## Questions

### Who runs investment decisions at Solera Capital?

Molly Ashby is the founder and CEO of Solera Capital and leads investment decisions. She founded the firm in 1999 and has overseen its portfolio construction and exits. Previously, she worked at Patricof & Co. (now Apax Partners) and in merchant banking at Merrill Lynch.

### What is Solera Capital's signature investment?

Solera is best known for its investment in Annie's Homegrown, the organic macaroni and cheese brand. The firm acquired a majority stake in 2002, professionalized the company's operations, and took it public in 2012 before the eventual sale to General Mills. The decade-long hold period illustrates the firm's patient-capital philosophy.

### Which sectors does Solera Capital explicitly avoid?

Solera has historically not invested in hard technology, heavy manufacturing, extractive industries, or life sciences. The firm's sector focus remains concentrated in consumer products, healthcare services, and business services where brand equity and operational improvement drive returns.

## Related profiles

- [Soleq Investment](https://altss.com/profile/soleq-investment)
- [Soleria Capital](https://altss.com/profile/soleria-capital)

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Last updated: 2026-08-14T12:30:00.000Z

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