# SoLo Funds

SoLo Funds is an Asset Manager based in Los Angeles, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Los Angeles, United States
- **Region:** North America
- **Address:** Los Angeles, CA, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** solofunds.com
- **LinkedIn:** https://www.linkedin.com/company/solo-funds

## Regulatory record

- **Reports private funds:** No

## About

SoLo Funds is a financial technology company founded in 2018 in Los Angeles, California. It operates a peer-to-peer lending platform for individuals to lend and borrow within a community. The company offers banking services through the SoLo Wallet, which includes transaction management and ATM access.

## Sectors

- FinTech

## People

- Travis Holoway — Co-founder, CEO
- Rodney Williams — Co-founder, Chairman

## Questions

### Is SoLo Funds an investment vehicle or an operating fintech company?

SoLo is an operating fintech company, not an investment fund. Institutional allocators cannot commit capital to the platform as a fund investment; its business model involves facilitating consumer loans between individuals. The company itself is venture-backed and not structured as a family office, endowment, or pooled investment vehicle.

### What regulatory challenges has SoLo Funds faced?

Several state attorneys general and financial regulators have challenged SoLo's business model. The District of Columbia filed suit in 2023 alleging the platform's tips and donation fees amounted to predatory lending in violation of consumer-protection laws (per DC Attorney General, 2023). Connecticut and California regulators also reached settlements with the firm, requiring operational changes in those states.

### What distinguishes SoLo Funds' credit model from traditional consumer lending?

SoLo relies on a proprietary social-trust score rather than FICO or traditional credit-bureau data. The company evaluates borrower trustworthiness using on-platform behavior, community endorsements, and internal algorithms — a model designed to extend credit to consumers who are credit-invisible or subprime under conventional scoring systems.

## Related profiles

- [Brickken](https://altss.com/profile/brickken)

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Last updated: 2026-06-03T20:00:00.000Z

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