Sonoma Private Wealth

Sonoma Private Wealth

Sonoma Private Wealth was founded in 2020 by Rick Mordesovich, a 30-year veteran of Neuberger Berman, Bank of America, and Merrill Lynch who previously helped build two successful registered investment advisory firms starting in 2008. The San Francisco-based firm operates as a discretionary and non-discretionary wealth manager serving individuals, high-net-worth families, pension plans, and charitable organizations. Mordesovich anchors the practice alongside Senior Wealth Advisor Shane Hiller, whose relationship with Mordesovich dates back to their time together at Bank of America in 2001. The firm constructs portfolios across liquid and illiquid assets using the Schwab and Fidelity custody and research platforms. A defining characteristic is the firm's embedded ESG architecture: Sonoma Private Wealth partners with HIP Investor to run The Impact Community, a dedicated impact-investing practice that licenses 127,000 impact ratings on stocks, bonds, and funds. The firm targets high-net-worth families and business owners in California, combining traditional wealth planning with environmental, social, and governance tilts that clients can opt into without sacrificing competitive returns. Headcount is not publicly disclosed, but the team page lists six professionals spanning advisory, client service, generational coaching, and operations, supplemented by external partners FocusPoint Solutions for research and trading support and Foreside Consulting for compliance. The firm does not publish AUM. The most visible adjacent relationship is with HIP Investor, founded by R. Paul Herman, who also serves as a senior wealth advisor at the firm and authored The HIP Investor: Make Bigger Profits by Building a Better World. No recent operational event was verifiable. Sonoma Private Wealth's architecture departs from the typical multi-family office by layering a dedicated impact-ratings engine — HIP Investor — directly into its advisory stack, rather than farming out ESG screening to a third-party data feed. That embedded partnership, combined with open-architecture custody, means the firm can tailor concentrated impact mandates for families who prioritize mission alignment without restricting their investable universe to pre-packaged ESG funds.