# Soul Capital

Soul Capital is a Single Family Office based in Auckland, New Zealand.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Auckland, New Zealand
- **Region:** Oceania
- **Address:** Auckland, New Zealand
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** soul.capital
- **LinkedIn:** https://www.linkedin.com/company/soul-capital-limited

## Regulatory record

- **Reports private funds:** No

## About

Soul Capital was established in 2014 by technology entrepreneur Billy So. Capital originates from his prior ventures and exits. The firm operates as a single-family office with a multi-asset impact mandate. The strategy mixes impact venture capital, impact debt and impact real assets. Typical checks range from $500k to $8m. Investments target early-stage startups through growth and late-stage companies. Confirmed holdings include Cogo, Anew, Cleanery, Kara Technologies, Kitea Health, OpenStar and Pioneer Energy. Activity spans Oceania with additional exposure in Asia and North America. Co-investments occur alongside values-aligned partners. The firm lists six named principals and business partners. It maintains a $75M vehicle, Te Pae ki te Rangi Fund, developed with Foundation North. Additional real-asset holdings include residential developments in Auckland and commercial property in Hong Kong. In August 2023 the firm became a signatory to the Principles for Responsible Investment. The structure integrates impact across every allocation rather than isolating it in a dedicated sleeve. Capital supports Māori, Pasifika, disability-led and migrant-community ventures. Relationships extend beyond transactions to include advice and network access.

## Sectors

- ClimateTech
- FinTech
- EdTech
- PropTech
- Circular Economy
- AgriTech & FoodTech
- Energy Transition & Renewables

## People

- Billy So — Founder
- Benny So — Principal
- Warren Hui — Co-Founder
- Bridget Soul — Managing Director of Soul Capital (Australia)
- Tiffany Sun — Head of Investor Relations and Venture Partner
- Patrick Ng — Head of Investments

## Questions

### Who runs investment decisions at Soul Capital?

Billy So serves as founder. Patrick Ng acts as Head of Investments. Tiffany Sun covers investor relations and venture partnerships. Decisions flow through this core group.

### Does Soul Capital participate in fund commitments or only direct deals?

The firm uses direct investments, co-investments and structured vehicles. It commits to its own $75M Te Pae ki te Rangi Fund and selects external co-investors on a case-by-case basis.

### What investment stages does Soul Capital typically target?

Early-stage startups, emerging business models and established organisations form the core pipeline. Check sizes run from $500k to $8m.

### How does Soul Capital source proprietary deal flow?

Sourcing occurs through founder networks, community relationships and partnerships such as the one with Foundation North. The firm prioritises ventures led by or serving Māori, Pasifika, disability and migrant communities.

### Does Soul Capital maintain philanthropic structures, and how are they separated?

The Soul Capital Impact Fund operates alongside the investment activity. Investment decisions remain separate from grant or mission-related allocations.

### What is Soul Capital's known posture on co-investments alongside external GPs?

The firm co-invests with values-aligned partners to enlarge collective impact. It does not pursue hedge-fund exposures.

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- [Sorbus Partners Family Office](https://altss.com/profile/sorbus-partners-family-office)
- [South Central (Engelbrecht Family Office)](https://altss.com/profile/south-central-engelbrecht-family-office)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/soul-capital

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