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Amsive
Amsive is a data-led performance marketing agency led by CEO Michael Coppola, operating across the U.S.
Amsive
Amsive, rooted in the words amplify and responsive, brings together marketing minds under CEO Michael Coppola, who leads a team of over 58 professionals. The firm operates as a performance marketing agency, not a family office, and its leadership includes Chief Financial Officer Ben Aguilar and Executive Vice Presidents covering digital operations, customer intelligence, and client experience. The agency's strategy relies on Audience Science, a data-driven approach powered by its multi-sourced platform Xact, which holds 250 million universal IDs and 70,000 custom attributes. Services span digital, direct, creative, data and analytics, and technology development. Amsive reports results such as a 163% enrollment goal exceedance for Emergient & Vermont Blue Advantage and a 270% conversion lift for the University of Tennessee. Amsive maintains offices across the U.S. from New York to California, with locations in Bolingbrook, IL; New York, NY; Nashville, TN; Hobart, IN; Ridgeland, MS; and Greenville, SC. The firm has disclosed awards and industry recognition, but no recent operational event — such as a fund close or executive hire — is publicly verifiable within the last 24 months. Structurally, Amsive is an agency, not an investment vehicle, with no disclosed AUM, wealth origin, or family-office affiliation. Its differentiator lies in using proprietary consumer intelligence to guide marketing spend, rather than managing capital for a single family or endowment.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Itasca
Corporate office
Itasca, IL, United States
Additional offices
Bolingbrook, IL, United States · New York, NY, United States · Nashville, TN, United States · Hobart, IN, United States · Ridgeland, MS, United States · Greenville, SC, United States
Principals
Michael Coppola
Chief Executive Officer
Ben Aguilar
Chief Financial Officer & Production Operations
Michael Candullo
EVP, Digital Operations
Keith Chadwell
EVP, Technology & Email
Tom Di Domenico
EVP, Digital Strategy & Technology
Darcy Hoffmann
EVP, Marketing Strategy & Innovation
Ray Owens
EVP, Customer Intelligence
Kristina Tucker
EVP, Client Experience & Brand Delivery
Brian Abbott
SVP, Database Enterprise Architecture
Rich Campanaro
SVP, Sales
Jon Cheek
SVP, Operations
James Connell
SVP, Digital Media
Sarah Gray
SVP, Agency Operations
Amy Guido
EVP, Human Resources
Jeff Jarsombeck
SVP, Estimating Procure
Bob Lopatka
SVP, Database Development
David Middleton
SVP, Operations
Jamie Nadolny
SVP, Client Experience
Matthew Perlman
SVP, Sales
Asaf Shakham
Executive Creative Director
Gary Stubblefield
SVP, Client Experience
Dawn Tucker
SVP, Brand Strategy
Sector focus
Frequently asked questions
Who makes investment decisions at Amsive?
Amsive is led by CEO Michael Coppola, who oversees agency strategy and operations. The executive team also includes Chief Financial Officer Ben Aguilar and several EVPs managing digital, customer intelligence, and client experience. No separate investment committee is disclosed; the firm operates as a marketing agency, not an investment manager.
What is Audience Science and how does it work?
Audience Science is Amsive's proprietary data-driven approach to identify and connect with customers, powered by its platform Xact. Xact aggregates multi-sourced consumer intelligence covering 250 million universal IDs and 70,000 custom attributes. The platform enables predictive modeling, audience segmentation, and measurement to optimize marketing spend (per the firm).
Does Amsive manage any investment capital or operate as a family office?
No. Amsive is a performance marketing agency, not a family office, investment firm, or asset manager. Its disclosed activities involve executing digital and direct marketing campaigns for brands, with no AUM, deployment data, or wealth-origin context publicly available.
What sectors does Amsive serve?
Amsive works with leading brands across verticals including financial services, healthcare, education, and consumer goods. Case studies highlight clients such as Commerce Bank and the University of Tennessee, but the firm does not formally exclude any sector from its marketing services.
How is Amsive structured in terms of team and locations?
Amsive employs over 58 professionals across the U.S. with offices in Bolingbrook, IL; New York, NY; Nashville, TN; Hobart, IN; Ridgeland, MS; and Greenville, SC. The firm's leadership includes more than 20 named executives (per the firm's website).
What deal flow or proprietary opportunities does Amsive have?
Amsive does not operate as an investment firm and therefore has no deal flow in the traditional sense. Its proprietary data platform Xact is its core asset, providing client intelligence that drives marketing campaigns.
Is Amsive connected to any single family office or endowment?
No. There is no public information linking Amsive to a specific family office, endowment, or wealth origin. The firm presents itself as an independent agency serving multiple clients.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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