# SouthRock Capital

SouthRock Capital is an Asset Manager based in Sao Paulo, Brazil.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Sao Paulo, Brazil
- **Region:** Latin America
- **Address:** Sao Paulo, Brazil
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** southrockcapital.com
- **LinkedIn:** https://br.linkedin.com/company/southrock

## Regulatory record

- **Reports private funds:** No

## About

SouthRock Capital is a company based in Sao Paulo, Brazil, founded in 2015. It operates multi-brand restaurants, manages global and local brand franchises, and enhances customer experiences through technology. SouthRock Capital serves the food and beverage industry, with airport restaurant operations and Master Licensee agreements for Starbucks and TGI Fridays, as well as Master Franchisee for Subway in Brazil.

## Questions

### How does SouthRock source deals?

The firm relies on proprietary networks within Brazil's key economic centers, including Sao Paulo and Rio de Janeiro. In the Brazilian mid-market, many promising companies are not formally auctioned; they come to market through relationships with business families, local bankers, and accounting firms. SouthRock's regional embeddedness provides access to this off-market deal flow.

### Does the firm invest outside Brazil?

SouthRock's focus is domestic. The firm invests in companies operating primarily within Brazil, where local knowledge is critical for managing currency exposure, labor regulations, and tax complexity. There is no public record of the firm making investments in other Latin American countries.

## Related profiles

- [Southgate Capital Partners](https://altss.com/profile/southgate-capital-partners)
- [SowFin](https://altss.com/profile/sowfin)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/southrock-capital

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