# Spark10

Spark10 is an Asset Manager based in London, United Kingdom.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** spark10.com
- **LinkedIn:** https://www.linkedin.com/company/spark10

## Regulatory record

- **Reports private funds:** No

## About

Spark10 is a venture capital firm that supports Indian startups with international guidance, mentorship, and funding. It has made one investment, in Artivatic, as part of a Seed round on July 18, 2017. Spark10's portfolio includes one exit, Artivatic, which was acquired on February 21, 2022.

## Sectors

- Enterprise Software
- FinTech
- InsurTech
- HealthTech

## People

- Atal Malviya — CEO and Founding Partner
- L.N. Parimi — Co-founder and Partner
- Jon Bradford — Founding Advisor
- Paul Smith — Founding Advisor

## Questions

### How does Spark10 source its deal flow?

Spark10 originates deals through a cross-border network spanning London, Bangalore, and Delhi NCR. The firm's founders and advisors are active in the Startup Leadership Program, and Atal Malviya's role at Ashridge Executive Education provides additional access to entrepreneurial talent. Co-investment relationships with networks like Indian Angel Network also generate shared deal flow, particularly in insurtech and fintech.

### Is Spark10 a venture capital fund or an accelerator?

Spark10 functions as a hybrid — it makes direct seed and early-stage equity investments but operates with the hands-on intensity of an accelerator. Founding Advisor Jon Bradford created Ignite Accelerator, one of Europe's earliest seed programmes, and that operational DNA informs how the firm supports portfolio companies with go-to-market execution, not just capital.

### Which regions does Spark10 invest in?

Spark10's mandate covers the UK-India corridor. It invests in startups based in India — primarily in Bangalore and the National Capital Region — that have a pathway to European markets, as well as UK-based companies with engineering teams or market opportunities in India. This dual-market focus shapes both sourcing and value-add.

### Who runs investment decisions at Spark10?

CEO and Founding Partner Atal Malviya leads investment decisions alongside Co-founder and Partner L.N. Parimi. Founding Advisors Jon Bradford and Paul Smith contribute to deal evaluation and portfolio support, drawing on their respective track records building and operating accelerator programmes in Europe.

### Which sectors does Spark10 explicitly avoid?

Spark10 has not published a formal exclusion list. Observed portfolio activity concentrates on enterprise software, fintech, insurtech, and healthtech. There is no public evidence of investment in hardware-heavy sectors, deep tech requiring long R&D cycles, or consumer-facing marketplaces.

## Related profiles

- [Sparekassen Sjælland-Fyn](https://altss.com/profile/sparekassen-sj-lland-fyn)
- [Sparkalis](https://altss.com/profile/sparkalis)

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Last updated: 2026-06-03T20:00:00.000Z

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