# Spectrio

Spectrio is an Asset Manager based in Tampa, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Tampa, United States
- **Region:** North America
- **Address:** Tampa, FL, United States
- **Founded:** 1996
- **Assets under management:** Undisclosed
- **Website:** spectrio.com
- **LinkedIn:** https://www.linkedin.com/company/spectrio

## Regulatory record

- **Reports private funds:** No

## About

Spectrio is a US-based company founded in 2002 in Tampa. It offers digital signage and on-hold messaging services. The company has not disclosed any funding.

## Sectors

- Enterprise Software
- Media & Entertainment
- Marketing Tech
- Telecom

## People

- Dax Brady-Sheehan — CEO

## Questions

### What does Spectrio actually sell?

Spectrio sells a suite of in-location marketing tools: digital signage screens, on-hold phone messaging, Wi-Fi marketing capture pages, and post-visit SMS and email campaigns. These products are packaged for multi-location brands — auto dealerships, dental chains, franchise restaurants — that need consistent customer communication across hundreds or thousands of sites. The platform integrates hardware, software, and content management into a single recurring subscription.

### Who owns Spectrio?

Spectrio is a private equity-backed company. Since 2019 the majority owner has been The Wicks Group of Companies, a New York-based firm that specializes in information and media businesses. Before Wicks, Spectrio was held by Craftsman Capital. The company has used PE capital to fund an aggressive roll-up strategy, completing over 40 acquisitions of smaller customer communication firms.

### What industries does Spectrio serve?

Spectrio's customer base concentrates in automotive dealership service lanes, retail chains, restaurant franchises, healthcare provider networks, and financial services branch locations. Any business operating a network of physical sites is a potential client. The automotive vertical has historically been among its deepest, with dedicated products like Juke Slot providing streaming music and service-lane communications for mechanics and waiting rooms.

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Last updated: 2026-06-03T20:00:00.000Z

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