# Spice Capital

Spice Capital is a Private Equity based in New York, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, United States
- **Founded:** 2021
- **Assets under management:** Undisclosed
- **Website:** www.spicecapital.xyz
- **LinkedIn:** https://www.linkedin.com/company/spicecapital

## About

Spice Capital is a venture firm led by Founder and Managing Partner Maya Bakhai. Its portfolio spans AI, fintech, creator economy, deep tech, health and wellness, physical products, consumer, and blockchain companies. The firm runs vehicles including a Rolling Fund (vintage 2021) and Fund II (vintage 2024) and highlights case studies of investments such as Beehiiv, GIRL BEER, and Kangaroo Bio.

## Sectors

- FinTech
- Creator Economy
- Deep Tech
- Health & Wellness
- Consumer
- Blockchain

## People

- Maya Bakhai — Founder and Managing Partner
- Ron Saron — AI Chief Technology Officer
- Joe Therrien Kelly — Creative Director

## Questions

### What stage does Spice Capital typically invest at?

Spice targets pre-seed and seed rounds, describing itself as a founder's first institutional 'yes.' The firm has not publicly indicated participation in Series A or later-stage rounds, concentrating its capital and attention on the earliest phase of company formation.

### Which sectors does Spice Capital explicitly avoid?

The portfolio reveals a deliberate absence of enterprise SaaS and traditional B2B software companies. Spice's disclosed investments cluster around consumer internet, the creator economy, fintech, health and wellness, deep tech, and blockchain — categories where the end-user is an individual rather than a corporate buyer.

### How does Spice Capital source founders?

The firm's website and positioning suggest sourcing through a combination of Bakhai's personal network in consumer internet and the creator economy, as well as inbound from founders who resonate with Spice's thesis of building for internet-native audiences. No formal scout program or institutional sourcing partnerships are publicly listed.

## Related profiles

- [Sphinx Private Equity Management](https://altss.com/profile/sphinx-private-equity-management)
- [Spicehaus Partners](https://altss.com/profile/spicehaus-partners)

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Last updated: 2026-08-11T15:08:11.274Z

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