# Sports Capital Advisors

Sports Capital Advisors is a Private Equity based in Singapore, Singapore.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Singapore, Singapore
- **Region:** Asia
- **Address:** Singapore, Singapore
- **Assets under management:** Undisclosed
- **Website:** sportscapitaladvisors.com
- **LinkedIn:** https://www.linkedin.com/company/sportscapitaladvisors

## Regulatory record

- **Reports private funds:** No

## About

Providing access and ensuring investments in Sports generate sustainable returns. | SCA’s focus is on supporting the growth and transformation of Asian based sports marketing, management and media enterprises into regional leaders and providing attractive monetization options for its management and private equity investors. The firm also advises on investments into European football clubs, event IP buyouts and merger strategies. It further provides a deal flow pipeline between the Asian, North American and European sports industry and investor community.

## Sectors

- Media & Entertainment
- Growth
- Buyout
- Mobility & Transportation
- AI/ML

## People

- Marcus John — CEO

## Questions

### Who runs investment decisions at Sports Capital Advisors?

Marcus John, the firm’s CEO and founder, is the sole named decision-maker. His 30 years in global sports include senior roles at WPP’s MediaCom, and he presents himself publicly as the firm’s only principal. The firm does not list an investment committee or additional partners.

### How does Sports Capital Advisors source its mandates?

Sourcing relies overwhelmingly on Marcus John’s personal network, built across three decades spanning WPP’s global sports practice and principal advisory work for Alejandro Agag’s Formula E, Extreme E, and E1 properties. The firm also generates inbound interest through John’s regular media appearances on CNBC, Bloomberg, and the BBC.

## Related profiles

- [Sport Horizon Holding](https://altss.com/profile/sport-horizon-holding)
- [Sports & Entertainment Investment Advisers](https://altss.com/profile/sports-entertainment-investment-advisers)

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Last updated: 2026-06-03T20:00:00.000Z

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