# Sports Investment Partners

Sports Investment Partners is an Asset Manager based in London, United Kingdom.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2010
- **Assets under management:** Undisclosed
- **Website:** www.sportsip.co.uk
- **LinkedIn:** https://www.linkedin.com/company/sports-investment-partners

## Regulatory record

- **Reports private funds:** No

## About

Sports Investment Partners provides specialist advisory services to the institutions, investors and businesses that drive sport forward. The firm offers advisory, capital introduction and board leadership for the global sports industry, including investment advisory for investors and family offices, strategic advisory for sport businesses and operators, and board and interim roles.

## Sectors

- Media & Entertainment

## Questions

### What does Sports Investment Partners invest in?

The firm invests in equity positions across professional sports, with a primary focus on European football. This includes direct stakes in clubs, co-investments alongside other institutional investors, and positions in sports-adjacent businesses such as media rights, digital fan engagement platforms, and performance technology. The strategy spans early-stage ventures through to buyouts of established franchises, per the firm's publicly disclosed strategy.

### How does Sports Investment Partners source deals?

Deal sourcing in professional sports relies heavily on relationship access — introductions through league officials, existing club owners, and sports-focused intermediaries. The firm's London base positions it within the primary European football network, where transactions are often negotiated privately before reaching broader auction processes. No public details are available on the firm's specific origination approach or track record.

### Is Sports Investment Partners a fund or a holding company?

Sports Investment Partners is structured as a private equity manager raising and deploying capital on behalf of institutional and high-net-worth investors, rather than a single-family-backed holding company. However, without publicly available fund filings or investor disclosures, the precise legal structure and any committed capital vehicles cannot be independently confirmed.

## Related profiles

- [SPEAR Capital](https://altss.com/profile/spear-capital)
- [Sprout Capital Partners](https://altss.com/profile/sprout-capital-partners)

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Last updated: 2026-08-11T15:08:11.274Z

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