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Square One Foods
Square One Foods invests up to €1M in European food-tech startups with strategic backing from Austrian producer Spitz.
Square One Foods
Square One Foods was co-founded by Walter Scherb, Michael Goblirsch, and Andre Schneider as a dedicated food and food-tech venture investor backed by Spitz, one of Austria's largest food producers. The firm sits at the intersection of institutional venture capital and corporate strategic investment, unique in the German-speaking market. The firm writes tickets up to €1 million targeting early-stage and growth-stage food brands and food-tech startups across Europe. Its primary differentiator is an embedded operating partnership with Spitz, which provides portfolio companies with access to over a century and a half of R&D, production and distribution infrastructure. The team actively supports founders in negotiations with production partners, strategic rebranding and retail placement through established partnerships with leading retailers across the DACH region. The core team brings a blend of operating and strategic expertise. Partner Michael Goblirsch previously built his own FMCG startup and worked at P&G and Red Bull, while Partner Andre Schneider, an LSE accounting graduate, focuses on operational finance following a management consulting career. Walter Scherb holds a dual role as Partner and CEO of Spitz, anchoring the firm's corporate access directly into the fund's leadership. The firm's website is the sole publicly available source for its team and strategy; no AUM or fund-close data has been publicly disclosed. The structure is structurally notable for its deep integration with a single strategic LP that functions as an operating partner, a model that collapses the distance between early-stage investing and commercial validation commonly found in independent food-tech funds. This architecture gives the firm a sourcing and value-creation advantage anchored in real-world manufacturing and retail distribution, rather than purely financial engineering.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
Europe
Country
Austria
City
Linz
Corporate office
Linz, Austria
Principals
Walter Scherb
Partner at Square One Foods and CEO of Spitz
Michael Goblirsch
Partner
Andre Schneider
Partner
Sector focus
Frequently asked questions
How does Square One Foods' relationship with Spitz work, and how does it benefit portfolio companies?
Square One Foods is financially backed by Spitz and its CEO, Walter Scherb, serves as a Partner at the firm. This structure gives portfolio companies direct access to Spitz's R&D facilities, over 160 years of food-production expertise, and a potential contract manufacturing partner. The arrangement is closer to an integrated corporate venture arm than a passive LP commitment, with the firm explicitly marketing this operational access alongside its capital investment.
What investment stage and ticket size does Square One Foods target?
The firm invests up to €1 million per company, targeting seed, start-up, and early-growth stages according to its Altss research record. Its website confirms it focuses on building tomorrow's food brands and food-tech startups, positioning it for pre-seed through Series A activity in the DACH region and broader Europe.
Does Square One Foods invest outside of Europe?
The firm's own FAQ asks 'Do you invest outside of geographic Europe?' but does not provide a public answer. Based on its stated operating thesis—leveraging Spitz's production infrastructure and deep retail partnerships in the German-speaking market—the firm likely concentrates its investments within Europe, consistent with its website's focus on the DACH region.
Who runs investment decisions at Square One Foods?
The firm lists three partners: Walter Scherb, Michael Goblirsch, and Andre Schneider. Scherb's dual role as CEO of Spitz suggests a strong influence over investment committee decisions, while Goblirsch leads commercial and brand strategy support and Schneider focuses on financial and operational diligence. The firm has not publicly disclosed a CIO or structured investment committee.
How is Square One Foods structured as an asset manager?
Altss research classifies Square One Foods as a Private Equity firm, not a traditional venture capital partnership. Its structure appears to be a hybrid between a corporate venture arm and an independent fund manager, deploying capital from Spitz and potentially other LPs, though no fund details or AUM figures have been publicly disclosed.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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