# Square Peg

Square Peg is a Venture Capital based in Sydney, Australia.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Sydney, Australia
- **Region:** Oceania
- **Address:** Sydney, Australia
- **Founded:** 2012
- **Assets under management:** $3.6B (per firm website)
- **Website:** squarepeg.vc
- **LinkedIn:** https://www.linkedin.com/company/square-peg
- **Wikidata:** Q139962806

## About

Square Peg is an SEC-registered investment adviser with approximately $1 million in regulatory assets under management. The firm has 1 employee and 1 investment adviser. It operates with a small team.

## Sectors

- Enterprise Software
- FinTech
- AI/ML
- Digital Health
- Consumer Internet

## People

- Paul Bassat — Co-founder

## Questions

### Who runs investment decisions at Square Peg?

Co-founder Paul Bassat is the central investment decision-maker, supported by a team of partners who are former founders and operators. The firm's website highlights Bassat's ongoing involvement, particularly in long-term portfolio relationships like the decade-plus support for Rokt.

### How does Square Peg source proprietary deal flow?

Square Peg leverages a local-partner model paired with a global network of portfolio companies. The firm states it concentrates on a small number of new founders annually, which allows deep relationship-building early in a company's life — often before a line of code is written, as demonstrated with the fintech Zeller.

### Does Square Peg participate in fund commitments or only direct deals?

Square Peg makes direct investments in private companies and also operates a public equities fund. The firm's disclosures do not indicate a fund-of-funds or LP commitment strategy; its model is direct backing of founders from seed to IPO and beyond.

### What investment stages does Square Peg typically target?

Square Peg invests from seed through expansion and late-stage rounds, and maintains positions into the public markets via its equities fund. The firm states it backs founders 'early and repeatedly,' with portfolio companies like Rokt receiving investment across multiple rounds since 2013.

## Related profiles

- [SquareOne](https://altss.com/profile/squareone)
- [Squares Capital](https://altss.com/profile/squares-capital)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/square-peg

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