# St. Nicholas Private Asset Management

St. Nicholas Private Asset Management is an Asset Manager based in Jacksonville, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Jacksonville, United States
- **Region:** North America
- **Address:** Jacksonville, FL, United States
- **Founded:** 2002
- **Assets under management:** Undisclosed
- **Website:** stnicholasprivate.com

## Regulatory record

- **CRD number:** 132500
- **SEC file number:** 801-120978
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/132500

## About

ST. NICHOLAS PRIVATE ASSET MANAGEMENT, INC. is an SEC-registered investment adviser in JACKSONVILLE, FL, registered since 2021. The firm manages approximately $151 million in assets. It has 3 employees and 1 investment adviser.

## Sectors

- Financial Services
- Public Equities

## People

- Gregory A. Branch — Founder, Chairman & Chief Investment Officer

## Questions

### Who runs investment decisions at St. Nicholas Private Asset Management?

Gregory A. Branch, the firm's Founder, Chairman, and Chief Investment Officer, has sole discretion over the investment strategy and portfolio construction. He has managed the concentrated book since the firm's founding in 2002. Branch's professional background is rooted in financial-services equity analysis, and he brings that sector expertise directly to all investment decisions.

### Does St. Nicholas participate in fund commitments, private equity, or direct deals?

No. The firm has not publicly engaged in private-equity direct deals, venture capital, or fund commitments. It is a pure-play public-equity manager, deploying capital exclusively into publicly traded securities. There is no indication of a separate private-credit vehicle, real-asset arm, or club-deal structure within the firm.

### Which sectors does St. Nicholas concentrate on, and which does it avoid?

The firm concentrates on financial-services equities — a category that includes regional and community banks, insurance carriers, asset managers, and specialty finance companies. It will also investigate special situations in other industries when the risk-reward is compelling. In practice, the firm has never held significant, disclosed positions in early-stage technology, biotechnology, or commodity-extraction businesses, viewing those as outside its circle of competence.

### What is St. Nicholas's known posture on co-investments alongside external GPs?

The firm has not historically co-invested alongside external general partners in private deals. Its strategy is limited to public markets, meaning the concept of co-investment in the traditional GP/LP sense does not apply. The firm does not market itself as an LP in outside private funds, and no co-investment partnerships have been reported.

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Last updated: 2026-06-03T20:00:00.000Z

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