# Standard General

Standard General is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** 767 Fifth Avenue, 12th Floor, New York, NY 10153
- **Founded:** 2007
- **Assets under management:** Undisclosed
- **Website:** www.standardgenerallp.com
- **LinkedIn:** https://www.linkedin.com/company/standardgeneralnyc
- **Wikidata:** Q25099735

## Regulatory record

- **CRD number:** 151831
- **SEC file number:** 801-70853
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/151831

## About

Standard General L.P. is an SEC-registered investment adviser that employs an event-driven and opportunistic strategy, taking a private equity-like approach to invest in public companies while shorting equities and credit. The firm seeks opportunities across the capital structure at the intersection of public and private markets, investing opportunistically in debt and equity securities. It is based in New York City and oversees assets for institutional investors, high-net-worth individuals, and employees.

## Sectors

- Media & Entertainment
- Gaming & Casinos
- Retail
- Real Estate
- Secondaries & Special Situations

## People

- Soohyung Kim — Managing Partner and Chief Investment Officer

## Questions

### Who runs investment decisions at Standard General?

Soohyung Kim, the firm's founder, serves as Managing Partner and Chief Investment Officer and leads all investment decisions. He heads a compact team of seven investment professionals with decades of special-situations and distressed-investing experience.

### How does Standard General's approach differ from a typical activist hedge fund?

Standard General seeks control positions rather than minority stakes, allowing the firm to work directly inside portfolio companies on repositioning and operational improvements. This private equity-like engagement with public companies distinguishes it from activists that agitate for change from outside the boardroom.

### Does Standard General invest only in public equities?

No. The firm invests across the capital structure in both debt and equity securities, and shorts equities and credit to manage downside risk during volatile markets. Its mandate targets the intersection of public and private markets.

### What is Standard General's relationship with Bally's Corporation?

Standard General is the largest shareholder of Bally's Corporation, and Soo Kim serves as Chairman of the casino operator's board. The firm has driven Bally's strategic transformation through acquisitions and a take-private bid, making it the most visible vehicle for Standard General's control-oriented investment philosophy.

### What investment stages does Standard General typically target?

The firm focuses on middle-market public companies with dislocated valuations, not venture-stage or early-growth businesses. Standard General looks for mature enterprises where a control position allows it to address operational inefficiencies and valuation overhangs.

## Related profiles

- [Standard Crypto](https://altss.com/profile/standard-crypto)
- [Standard](https://altss.com/profile/standard-gouttman-family-office)

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Last updated: 2026-08-11T15:08:11.274Z

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