# Standard Investment

Standard Investment is an Asset Manager based in New York, Netherlands.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, Netherlands
- **Region:** Europe
- **Address:** Amsterdam, Netherlands
- **Founded:** 2005
- **Assets under management:** Undisclosed
- **Website:** standard.nl
- **LinkedIn:** https://www.linkedin.com/company/standardinvestment

## Regulatory record

- **CRD number:** 337995
- **SEC file number:** 802-134499
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/337995

## About

Standard Investment are hands-on partners who work closely with companies to navigate challenges and seize opportunities. Their approach is rooted in collaboration, pragmatism, and a shared vision for sustainable success. They combine the roles of investor, entrepreneur and manager, and have been structurally improving companies since 2004 across a wide range of sectors.

## Sectors

- Enterprise Software
- Industrial Tech
- Healthcare Services
- Energy Transition & Renewables

## People

- Jan Willem van der Ploeg — Managing Partner

## Questions

### How does Standard Investment source proprietary deal flow in the Benelux?

The firm cultivates direct relationships with retiring founders, corporate-divestiture teams, and Dutch accounting firms that serve family-held businesses. Standard Investment rarely participates in broad auction processes, instead building pipeline through a network of operating advisors who previously led companies in the firm's target sectors. Because the Benelux mid-market is small and relationship-driven, a twenty-year track record of founder-friendly exits generates repeat referrals.

### What investment stages does Standard Investment typically target?

The firm targets majority and significant-minority positions across growth equity, management buyouts, corporate carve-outs, and select turnaround situations. Stage labels are less rigid than in the US venture market: Standard Investment will back a profitable software company at €8 million in revenue with a growth cheque, or acquire an industrial manufacturer from a retiring founder through a management buy-in. Early-stage seed and start-up rounds appear in the firm's stated mandate but represent a minor portion of actual deployed capital.

### Which sectors does Standard Investment actively pursue — or explicitly avoid?

Confirmed sector focuses are enterprise software, industrial technology, healthcare services, and energy transition. The firm has consistently avoided real estate, hospitality, pure-play retail, and financial services — sectors where the Benelux mid-market is thin or where the partnership lacks operational experience. No fossil-fuel extraction or gambling-related companies appear in its disclosed portfolio.

### How does Standard Investment handle co-investments alongside external GPs?

Standard Investment occasionally syndicates transactions with other Dutch and Belgian managers when a deal exceeds its single-fund concentration limits or when complementary operational expertise is needed. Co-investment rights are offered to existing limited partners on a deal-by-deal basis, not through a formal co-investment program. The firm has not historically opened its deals to passive third-party GPs who are not already LPs in the fund.

## Related profiles

- [Stage 1 Ventures](https://altss.com/profile/stage-1-ventures)
- [Star Capital Management](https://altss.com/profile/star-capital-management)

---

Last updated: 2026-08-11T15:08:11.274Z

Canonical page: https://altss.com/profile/standard-investment

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology