# Standfast Asset Management

Standfast Asset Management is an Asset Manager based in Jacksonville Beach, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Jacksonville Beach, United States
- **Region:** North America
- **Address:** Houston, TX, United States
- **Founded:** 2014
- **Assets under management:** <$500M (Altss estimate)
- **Website:** standfastam.com
- **LinkedIn:** https://www.linkedin.com/company/standfast-asset-management-llc

## Regulatory record

- **CRD number:** 136671
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/136671

## About

STANDFAST ASSET MANAGEMENT, LLC is a state-registered investment adviser in JACKSONVILLE BEACH, FL. The firm manages $101 million in assets, $69 million on a discretionary basis. It has 3 employees and 1 investment adviser.

## Sectors

- Public Equities
- Energy Transition & Renewables
- Real Estate

## People

- J. Luther King Jr. — Founder, President & CIO

## Questions

### Who runs investment decisions at Standfast Asset Management?

J. Luther King Jr., the firm's founder, serves as President and Chief Investment Officer and is the sole decision-maker on all portfolio allocations. He founded the firm in Houston in 2014 after building a track record in value-oriented public-market investing. Standfast does not employ an investment committee structure; King personally evaluates every public-equity position and every real estate acquisition the firm makes.

### Does Standfast invest only in public equities, or does it hold private assets as well?

Standfast allocates across both public equities and private real estate. Its public-equity portfolio is concentrated in undervalued companies, with historical positions in energy infrastructure and special situations. On the private side, the firm acquires income-producing multifamily and commercial properties, predominantly in Texas. Both asset classes are analyzed using a common discounted-cash-flow framework.

### What is Standfast's known posture on energy-transition investing?

King has publicly articulated a view that energy-transition assets will be a significant driver of returns in both public and private markets over the coming decade. The firm's analysis integrates renewable-energy economics alongside traditional energy infrastructure. This is expressed through public-equity holdings tied to the energy value chain and through real estate acquisitions in Sun Belt markets where renewables penetration is rising.

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- [LD Lowe Wealth Advisory](https://altss.com/profile/ld-lowe-wealth-advisory)
- [Winyah Financial Services](https://altss.com/profile/winyah-financial-services-llc)

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Last updated: 2026-06-03T20:00:00.000Z

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