# Standout Capital

Standout Capital is a Private Equity based in Stockholm, Sweden.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Stockholm, Sweden
- **Region:** Europe
- **Address:** Stockholm, Sweden
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** www.standoutcapital.com
- **LinkedIn:** https://www.linkedin.com/company/standout-capital

## Regulatory record

- **Reports private funds:** No

## About

Standout Capital is a growth-oriented private equity firm partnering with B2B software and service companies. It invests in the digital transformation of business and society, focusing on technology companies, typically B2B SaaS businesses, in the Nordic region. The firm actively partners with proven technology companies to enable scalability, accelerate sustainable growth, and support good corporate governance.

## Sectors

- Enterprise Software
- IT Services
- Healthcare
- FinTech

## People

- Erik Wästlund — Investment Professional & Co-founder
- Klas Hillström — Investment Professional & Co-founder

## Questions

### Who runs investment decisions at Standout Capital?

Co-founders Erik Wästlund and Klas Hillström lead the investment team from Stockholm. The firm operates with a flat, entrepreneurial structure where each investment professional sources and manages deals, but strategic and investment committee decisions center on the co-founders alongside senior team members.

### How does Standout Capital source proprietary deal flow?

Standout leans on its local Swedish network and the reputation its co-founders built before 2016. The firm states that most of its time is spent out in the field with portfolio companies or meeting new prospects across the Nordics. Sector‑specific sourcing comes from tracking bootstrapped B2B SaaS firms that hit product‑market fit but need operational discipline to scale internationally.

### Does Standout Capital participate in fund commitments or only direct deals?

Standout executes direct buyout, growth, and co‑investment transactions. The firm's investor base includes Nordic and international institutions that co‑invest directly alongside Standout in specific situations, effectively functioning as deal‑by‑deal capital partners rather than traditional limited partners in a closed‑end fund.

### What investment stages does Standout Capital typically target?

Standout targets established B2B technology companies with proven business models and existing revenue — not pre‑revenue startups. Its deal history shows a pattern of acquiring controlling stakes in companies with existing market traction, then pursuing add‑on acquisitions to build scale and expand geographic reach.

## Related profiles

- [Standish Spring Investments](https://altss.com/profile/standish-spring-investments)
- [Stand Together Ventures Lab](https://altss.com/profile/stand-together-ventures-lab)

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Last updated: 2026-08-11T15:08:11.274Z

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