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Start Up Farms
Start Up Farms, founded by Saeed Amidi, provides pre-seed capital to technology startups from Fremont, CA, feeding the broader Plug and Play ecosystem.
Start Up Farms
Start Up Farms operates as an early-stage investment vehicle anchored in Fremont, California, established by Saeed Amidi as an extension of his family's long-standing entrepreneurial and real estate activities. The firm's origins trace back to the Amidi family's commercial property holdings, which famously housed early tenants like Google and PayPal, giving rise to a distinctive model where physical workspace and seed capital are bundled to attract nascent technology startups. The firm pursues a high-volume, pre-seed and seed-stage strategy, deploying checks typically between $25,000 and $500,000. Its portfolio spans enterprise software, artificial intelligence, fintech, digital health, and mobility, reflecting the broad funnel of its sister accelerator, Plug and Play Tech Center. Start Up Farms functions as a direct co-investment and accelerator-adjacent vehicle, often providing the first outside capital to companies that later feed into the larger Plug and Play corporate innovation ecosystem. Confirmed exits include portfolio companies acquired by major technology firms, though the private nature of its transactions means specific ROI figures are not publicly syndicated. The geographic focus is concentrated in the San Francisco Bay Area, with selective exposure to startups in Europe and the Middle East through the Plug and Play network. The firm operates with a lean team structure, leveraging the shared resources, deal flow, and partner network of the broader Plug and Play organization, which Amidi co-founded. While specific headcount for Start Up Farms is not separated in public disclosures, the parent platform employs thousands globally across more than 50 locations. The adjacent vehicle, Plug and Play Tech Center, serves as a global innovation platform connecting over 30,000 startups to corporate partners, making Start Up Farms the proprietary capital arm within a vast sourcing machine that includes vertical-specific accelerator programs in fintech, insurtech, and smart cities. Start Up Farms' structural differentiator is its deep integration with a physical and corporate infrastructure platform. Unlike standalone seed funds, it benefits from the landlord-entrepreneur relationship, screening tenants and accelerator applicants for investment, and providing portfolio companies with immediate access to Amidi's vast real estate portfolio and Plug and Play's 500-plus corporate partners for pilot programs and early revenue contracts.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Fremont
Corporate office
Fremont, CA, United States
Principals
Saeed Amidi
Founder & CEO, per Plug and Play Tech Center
Sector focus
Frequently asked questions
How does Start Up Farms relate to Plug and Play Tech Center?
Start Up Farms is the direct investment arm closely linked to Plug and Play Tech Center, a global innovation platform. Both were founded by Saeed Amidi. Start Up Farms typically provides early-stage capital to startups that may also participate in Plug and Play's accelerator programs, creating a pipeline where investment and corporate innovation access are bundled.
What is the typical check size for a Start Up Farms investment?
Start Up Farms focuses on pre-seed and seed-stage deals, with check sizes generally ranging from $25,000 to $500,000. The firm positions itself as a provider of first institutional capital for founders at the earliest stage of company formation, often operating from properties owned by the Amidi family.
Who founded Start Up Farms and what is the origin of its capital?
Saeed Amidi, an Iranian-American entrepreneur, founded Start Up Farms. The capital originates from the Amidi family's diversified business activities, particularly their extensive commercial real estate holdings in the Bay Area. These properties famously hosted early offices for Google and PayPal, which influenced the firm's model of combining investment with physical workspace.
Does Start Up Farms participate in later-stage funding rounds?
The firm concentrates on pre-seed and seed-stage investments. Later-stage capital is typically provided by the broader network of venture capitalists and corporate partners within the Plug and Play ecosystem, rather than directly from Start Up Farms itself, which prefers to establish its position at the earliest entry point.
Which sectors does Start Up Farms target for investment?
Start Up Farms is sector-agnostic within technology, with a record that includes enterprise software, artificial intelligence, fintech, digital health, and mobility. The firm's deal flow is heavily influenced by the vertical-specific accelerator programs run by its sister organization, Plug and Play, which operates dedicated tracks in areas like smart cities and insurance technology.
Is Start Up Farms structured as a venture capital fund or a family office?
Start Up Farms operates as a private equity asset manager that functions similarly to a family office investment vehicle. It does not solicit third-party limited partners in the traditional sense. It is the proprietary capital deployment entity of Saeed Amidi, closely tied to his family's balance sheet and operational assets.
How does the firm source its proprietary deal flow?
Deal flow is sourced through the immense proprietary network of Plug and Play Tech Center, which screens thousands of startups annually for its corporate partners. Start Up Farms gains early visibility into startups that apply to Plug and Play's programs, and it also sources deals from tenant-companies in Amidi-owned commercial real estate properties across the Bay Area.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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