Private Equity

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Start Up Farms

Start Up Farms, founded by Saeed Amidi, provides pre-seed capital to technology startups from Fremont, CA, feeding the broader Plug and Play ecosystem.

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Start Up Farms

Start Up Farms is a private equity firm based in Fremont, US. It focuses on a Venture Capital investment approach.

General information

Firm type

Private Equity

Year founded

2011

Location

Region

North America

Country

United States

City

Fremont

Corporate office

Fremont, CA, United States

Principals

Saeed Amidi

Founder & CEO, per Plug and Play Tech Center

Sector focus

Enterprise SoftwareAI/MLFinTechDigital HealthMobility & TransportationReal Estate

Frequently asked questions

What is the typical check size for a Start Up Farms investment?

Start Up Farms focuses on pre-seed and seed-stage deals, with check sizes generally ranging from $25,000 to $500,000. The firm positions itself as a provider of first institutional capital for founders at the earliest stage of company formation, often operating from properties owned by the Amidi family.

Who founded Start Up Farms and what is the origin of its capital?

Saeed Amidi, an Iranian-American entrepreneur, founded Start Up Farms. The capital originates from the Amidi family's diversified business activities, particularly their extensive commercial real estate holdings in the Bay Area. These properties famously hosted early offices for Google and PayPal, which influenced the firm's model of combining investment with physical workspace.

Which sectors does Start Up Farms target for investment?

Start Up Farms is sector-agnostic within technology, with a record that includes enterprise software, artificial intelligence, fintech, digital health, and mobility. The firm's deal flow is heavily influenced by the vertical-specific accelerator programs run by its sister organization, Plug and Play, which operates dedicated tracks in areas like smart cities and insurance technology.

How does the firm source its proprietary deal flow?

Deal flow is sourced through the immense proprietary network of Plug and Play Tech Center, which screens thousands of startups annually for its corporate partners. Start Up Farms gains early visibility into startups that apply to Plug and Play's programs, and it also sources deals from tenant-companies in Amidi-owned commercial real estate properties across the Bay Area.

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