Start You Up

Start You Up targets early-stage technology companies in Brazil, with a stated focus on enterprise software, fintech, and agritech. These verticals align with Espírito Santo's economic base, where ports, commodity logistics, and agricultural cooperatives create natural demand for B2B platforms. The firm invests from pre-seed through Series A, seeking founders who can leverage local industry relationships for early customer validation.

Vitória's venture ecosystem is nascent but fed by steady technical talent from the Federal University of Espírito Santo and experienced operators exiting the state's dominant commodities and logistics sectors. Start You Up benefits from minimal local VC competition, allowing it to serve as the default first institutional check for Espírito Santo-based founders who might otherwise be overlooked by São Paulo funds that rarely diligence pre-revenue companies at that distance.

No formal fund vehicle, limited partners, or assets under management have been publicly disclosed by Start You Up. The firm's listed stage range — spanning seed through late-stage venture — may indicate a flexible or rolling capital vehicle, consistent with an angel syndicate or a proprietary capital base common among Brazil's emerging regional investment managers.

The firm's stated strategy covers early-stage venture, specifically seed and startup rounds, with capacity extending through expansion and late-stage venture. This broad mandate likely allows Start You Up to lead or participate in rounds from a company's first institutional capital raise through later follow-on financings, though no disclosed fund size indicates how large those subsequent checks can grow.

Start You Up has not publicly disclosed its founding principals, investment committee members, or decision-making structure. Public records of the firm's investment activity are limited, and no named partners have been associated with the entity in available regulatory filings or professional networks.