# StartBlue Up

StartBlue Up is a Private Equity based in Mexico City, Mexico.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Mexico City, Mexico
- **Region:** Latin America
- **Address:** Mexico City, Mexico
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** startblue.vc
- **LinkedIn:** https://www.linkedin.com/company/startblue-ocean-accelerator

## Regulatory record

- **Reports private funds:** No

## About

StartBlue Up is a private equity firm based in Mexico City, Mexico. It focuses on venture capital investments. The firm is headquartered in Mexico.

## Sectors

- Blue Economy
- ClimateTech
- Enterprise Software
- AI/ML

## Questions

### What is the blue economy, and how does StartBlue Up define its investment scope within it?

The blue economy refers to economic activities tied to oceans, seas, and coastal resources. StartBlue Up narrows this to technology-enabled startups in aquaculture, ocean data and monitoring, maritime decarbonization, coastal resilience infrastructure, and sustainable fisheries. The firm's investment thesis argues that Latin America's extensive coastlines and marine biodiversity represent undercapitalized venture opportunities largely ignored by generalist regional funds.

### Does StartBlue Up invest only in Mexico, or across broader Latin America?

StartBlue Up's investment remit covers Latin America broadly, with an emphasis on Mexico, Chile, and coastal Colombia. Each geography presents distinct blue economy subsectors: Chile's established salmon aquaculture industry drives demand for efficiency and health-monitoring technology, while Colombia's expanding marine protected areas create opportunities in enforcement and monitoring platforms.

### How does StartBlue Up source deals in a niche as specialized as ocean technology?

The firm sources through university marine research labs, port authorities, fisheries cooperatives, and climate-tech accelerators active in Latin America. This origination model differs from conventional VC networks that rely on founder referrals and demo days, giving StartBlue Up potential early access to technical founders emerging from oceanographic institutions rather than traditional startup ecosystems.

### What investment stages does StartBlue Up typically target?

StartBlue Up focuses on seed and early-stage rounds, occasionally extending into late-seed or pre-Series A checks. The firm writes direct equity investments into startups that have moved beyond concept stage and can demonstrate early commercial traction or pilot deployments with maritime industry partners.

## Related profiles

- [Start Up Peru](https://altss.com/profile/start-up-peru)
- [StartCaps Ventures](https://altss.com/profile/startcaps-ventures)

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Last updated: 2026-06-03T20:00:00.000Z

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