# StartupLab

StartupLab is a Private Equity based in Oslo, Norway.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Oslo, Norway
- **Region:** Europe
- **Address:** Gaustadalléen 21, 0349 Oslo, Norway
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** www.startuplab.no
- **LinkedIn:** https://www.linkedin.com/company/startuplab

## Regulatory record

- **Reports private funds:** No

## About

Startuplab is Norway’s leading incubator, accelerator, and investor for early-stage tech startups. With locations in Oslo and Bergen, we support founders with funding, mentorship, workspaces, and a strong network of partners to help them scale globally.

## Sectors

- Enterprise Software
- FinTech
- AI/ML
- ClimateTech
- Energy Transition & Renewables
- Construction Tech

## Offices

- Solheimsgaten 7c, 5058 Bergen, Norway

## People

- Marie Mostad — CEO
- Per Einar Dybvik — Co-Founder & Partner
- Gisle Østereng — Head of Investments

## Questions

### Is StartupLab structured as a venture capital fund or an incubator?

StartupLab operates a hybrid model: an incubator providing workspace and services to more than 100 startups, a three-month accelerator program for selected teams, and a direct-investment vehicle — Startuplab Ventures — that writes equity checks. This three-layer structure allows the firm to support companies with non-financial resources early and invest selectively, without operating as a limited-partner fund marketing to external LPs in the traditional venture sense.

### Does StartupLab participate in fund commitments or only direct deals?

Available sourcing describes StartupLab executing direct pre-seed and seed investments through Startuplab Ventures. There is no public indication that the firm commits as a limited partner to external venture funds. Its capital deployment is concentrated on companies within its own incubator and accelerator pipelines, plus select external Norwegian startups that fit the sector focus.

### How does StartupLab source proprietary deal flow?

Deal flow originates primarily from the incubator — which houses over 100 active startups at any time — and the accelerator program, giving the investment team multi-month visibility into founding teams before a formal raise. Additional sourcing comes through the firm's corporate-partnership network involving large Norwegian energy, construction, and financial-services companies that refer startups for industry-specific tracks.

### Which sectors does StartupLab explicitly focus on, and which does it avoid?

The firm publicly signals active focus on enterprise software, AI/ML, fintech, climate tech, energy transition, construction tech, and hardware. StartupLab has not published explicit exclusion criteria, but its industry programs and portfolio density suggest a preference for B2B and deep-tech verticals over consumer internet, social platforms, or life sciences.

### What is StartupLab's geographic mandate?

StartupLab's physical operations are concentrated in Norway, with hubs in Oslo and Bergen. While its programs and investment activity are Norway-centric, the firm explicitly targets companies capable of scaling internationally. Its corporate-partnership model is designed to give Norwegian startups access to global enterprises and later-stage capital networks outside the Nordics.

## Related profiles

- [Startup Lab](https://altss.com/profile/startup-lab)
- [Startup Mavericks](https://altss.com/profile/startup-mavericks)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/startuplab

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