# Starwood Capital Group Management

Starwood Capital Group Management is a Real Estate, Private Equity, Debt Investing, Hotel Management based in Miami Beach, United States.

## Overview

- **Organization type:** Real Estate, Private Equity, Debt Investing, Hotel Management
- **Headquarters:** Miami Beach, United States
- **Region:** North America
- **Address:** Miami Beach, FL, United States
- **Founded:** 1991
- **Assets under management:** $50B - $100B (Altss estimate)
- **Website:** www.starwoodcapital.com
- **LinkedIn:** https://www.linkedin.com/company/starwood-capital-group

## Regulatory record

- **CRD number:** 110148
- **SEC file number:** 801-56403
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/110148

## About

Starwood Capital Group Management is an SEC-registered investment adviser in Miami Beach, FL, since 1999. The firm manages $79.2 billion in assets. It has 439 employees and 177 investment advisers.

## Sectors

- Real Estate
- Private Credit
- Hospitality
- Infrastructure

## Offices

- New York, NY, United States
- London, United Kingdom

## People

- Barry Sternlicht — Chairman and Chief Executive Officer

## Questions

### Who runs investment decisions at Starwood Capital Group?

Barry Sternlicht, as Chairman and CEO, sets the firm's strategic direction and oversees the investment committee. Specific investment decisions are made by teams within the firm's equity, credit, and hospitality verticals (public record).

### How does Starwood Capital Group source proprietary deal flow?

The firm sources deals through its permanent capital vehicles, such as the Starwood Real Estate Income Trust, which allow it to act as a patient buyer in off-market transactions. It also leverages relationships from its hospitality operating platforms to source distressed or value-add properties (per the firm's communications).

### Does Starwood Capital Group participate in fund commitments or only direct deals?

The firm primarily invests through its own funds and managed accounts, including direct real estate equity, private credit, and hospitality investments. It does not act as a fund-of-funds or make commitments to external third-party funds (per the firm's stated strategy).

### What investment stages does Starwood Capital Group typically target?

The firm targets opportunistic and value-add investments across the real estate capital stack, from equity to mezzanine debt. It also pursues core-plus and stabilized assets through its perpetual-life vehicles like SREIT (per SEC filings).

### How is Starwood Capital Group related to Starwood Hotels & Resorts?

Starwood Capital Group founded and previously owned Starwood Hotels & Resorts, which was sold to Marriott International in 2016. The firm retains a separate hospitality operating platform under the Starwood brand but no longer controls the hotel chain (public record).

## Related profiles

- [Sullivan](https://altss.com/profile/sullivan)
- [Coastal Screen and Rail](https://altss.com/profile/coastal-screen-and-rail)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/starwood-capital-group-management

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology