# Stirista

Stirista is an Asset Manager based in San Antonio, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San Antonio, United States
- **Region:** North America
- **Address:** San Antonio, TX, United States
- **Founded:** 2010
- **Assets under management:** Undisclosed
- **Website:** stirista.com
- **LinkedIn:** https://www.linkedin.com/company/stirista-global

## Regulatory record

- **Reports private funds:** No

## About

Stirista is a company founded in 2009 in San Antonio, Texas. It specializes in data-driven marketing technology solutions for the marketing and advertising sector. Stirista offers services including data onboarding, digital advertising, email marketing, and a customer data platform.

## Sectors

- Enterprise Software
- AI/ML
- Data & Analytics
- Marketing Technology
- AdTech

## People

- Ajay Gupta — Founder & CEO
- Leigh Wallace — Chief Revenue Officer
- Kevin Sellers — Chief Operating Officer

## Questions

### Who runs investment decisions at Stirista?

Stirista is an operating company, not an investment firm. Investment decisions are made by founder and CEO Ajay Gupta, alongside the board. The firm has no CIO or investment committee typical of an asset manager.

### How does Stirista source proprietary data?

Stirista licenses data from third-party partners and builds proprietary models using its own identity graph. The company claims to cover over 200 million unique consumer profiles, combining offline purchase data, demographic attributes, and digital behavior signals (per company materials, 2022).

### What investment stages does Stirista target?

Stirista does not target investment stages; it is a product and service company that sells B2B software and data services. It does not deploy capital as an investor.

### Which sectors does Stirista explicitly focus on?

Stirista focuses on enterprise software, AI/ML, data analytics, marketing technology, and advertising technology. It serves retail, financial services, healthcare, and automotive verticals.

### What is Stirista's known posture on co-investments alongside external GPs?

Stirista does not participate in fund commitments, direct deals, or co-investments. It is an operating business, not an investment manager or family office.

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Last updated: 2026-06-03T20:00:00.000Z

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