# Straightforward Capital

Straightforward Capital is a Private Equity based in Helsinki, Finland.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Helsinki, Finland
- **Region:** Europe
- **Address:** Hiilikatu 3, 00180 Helsinki, Finland
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** www.straightforward.vc
- **LinkedIn:** https://www.linkedin.com/company/straightforward-capital

## Regulatory record

- **Reports private funds:** No

## About

Straightforward Capital is a venture capital company that invests into companies in their early growth stage, considering the Finnish high-tech sector as its home market. It helps technology companies with scalability potential and global vision, acquiring minority stakes and playing an active role in strategic planning. Initial investments range from 500 thousand to 2 million euros. The team has background in corporate financing and entrepreneurship.

## Sectors

- Enterprise Software
- AI/ML
- Energy Transition & Renewables
- Mobility & Transportation

## People

- Andrej Srsen — Co-founder and Partner
- Seppo Savolainen — Co-founder and Partner

## Questions

### Who makes the final investment decision at Straightforward Capital?

The firm is run by its two co-founders and partners, Andrej Srsen and Seppo Savolainen. They are the only investment professionals listed publicly, and given the firm's small stated team size, they carry out sourcing, diligence, and portfolio support directly.

### What is Straightforward Capital's typical initial cheque size?

The firm states its initial investments range from €500 thousand to €2 million. It leads rounds and takes an active governance role as companies move through early growth into later development phases.

### Where does Straightforward Capital source its deals?

All known sourcing is geocentric to Finland, whose small domestic market naturally pushes local founders toward a global strategy. The partners' networks — Srsen's in corporate finance and cleantech, Savolainen's in software and hi-tech — serve as the primary origination channels.

### How can an institutional allocator verify Straightforward Capital's portfolio given the absence of public names?

The firm does not list any portfolio companies on its website. Verifying track record requires direct engagement with Srsen or Savolainen and the ability to receive a reference list under a non-disclosure agreement.

## Related profiles

- [Straight Bat](https://altss.com/profile/straight-bat)
- [StraightPath Venture Partners](https://altss.com/profile/straightpath-venture-partners)

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Last updated: 2026-08-11T15:08:11.274Z

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