# Strategic Sports Group

Strategic Sports Group is an Asset Manager based in Orlando, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Orlando, United States
- **Region:** North America
- **Address:** Orlando, FL, United States
- **Assets under management:** Undisclosed
- **Website:** thestrategicsportsgroup.com

## Regulatory record

- **Reports private funds:** No

## About

Strategic Sports Group operates as a specialized revenue-outsourcing arm for major-league sports venues. It sells premium seats, builds sponsorship programs, and designs turnkey hospitality packages for clients that have included the Atlanta Braves, Texas Rangers, F1 Crypto.com Miami Grand Prix, and FC Cincinnati. The firm's engagements sit at the intersection of high-dollar ticket sales and corporate partnership development. For the Braves' SunTrust Park opening, SSG generated $247M in contractual seat-and-suite revenue; for the Rangers' Globe Life Field, $233M. At the Miami F1 Grand Prix, it sold and serviced over $15M in premium hospitality in a single event cycle. Its model covers pricing strategy, lead generation, and high-net-worth client management — a bundled commercial launch function that venue operators typically build in-house. SSG lists offices in Orlando and Riyadh, reflecting a geographic footprint that spans North American stick-and-ball venues and Gulf-region mega-events. No separate investment vehicle, philanthropic foundation, or co-investor club is publicly disclosed, and the firm's leadership, founding year, and ownership are not published on its website. What differentiates SSG is its function as an embedded revenue team rather than a third-party sales agency. It assumes the hard-dollar commercial risk of a venue launch — the period when a new stadium's debt service depends on premium-seat absorption — and exits once the revenue baseline is established, leaving the in-house team to operate the machine it built.

## Sectors

- Sports & Entertainment
- Real Estate

## Questions

### Who are SSG's confirmed clients?

Publicly disclosed engagements include the Atlanta Braves for SunTrust Park, the Texas Rangers for Globe Life Field, the F1 Crypto.com Miami Grand Prix, and FC Cincinnati. The firm cites specific dollar outcomes for three of those mandates: $247M in contractual seat-and-suite revenue for the Braves, $233M for the Rangers, and $15M in premium hospitality sold for the Miami Grand Prix.

### Does SSG invest in sports teams or venues?

There is no public evidence that Strategic Sports Group makes equity investments in teams, venues, or related assets. Its publicly available case studies describe pure commercial-service engagements — selling inventory that someone else owns — rather than principal investment activity.

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/strategic-sports-group

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