# Strategic Wealth Planning

Strategic Wealth Planning is a Registered Investment Advisor based in Richardson, United States.

## Overview

- **Organization type:** Registered Investment Advisor
- **Headquarters:** Richardson, United States
- **Region:** North America
- **Address:** Richardson, TX, United States
- **Founded:** 2003
- **Assets under management:** Undisclosed
- **Website:** awealthplan.com
- **LinkedIn:** https://www.linkedin.com/company/strategicwealthplanning

## Regulatory record

- **CRD number:** 149134
- **SEC file number:** 801-69852
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/149134

## About

Matthew L. Goff established Strategic Wealth Planning in 2003, filing with the SEC as a registered investment advisor operating from Richardson, Texas. The firm was built to serve individuals, high-net-worth clients, and privately held business entities. Unlike broker-dealers that earn commissions on transactions, the RIA structure binds the firm to a fiduciary standard, requiring it to place client interests ahead of its own revenue when selecting investments. The advisor constructs portfolios spanning equities, fixed income, and pooled investment vehicles, including mutual funds and ETFs, deploying capital across domestic and international markets. The firm also furnishes financial planning services — covering retirement, education, tax, and estate considerations — often layered atop the managed accounts. Public filings confirm the advisor does not custody client assets directly, instead directing allocation through third-party custodians like Charles Schwab, a common operational model for mid-sized RIAs. The firm's Form ADV filings indicate a single office and a lean structure consistent with a founder-led practice advising fewer than 100 high-net-worth households. No outside affiliated vehicles — such as a philanthropic foundation, real-estate arm, or co-investment club — appear in the firm's regulatory disclosures. The practice is anchored by the depth of its planning-service overlay rather than by headcount or branch geography. Strategic Wealth Planning's structural differentiator is its independence within the wealth-management supply chain: it acts purely as an advisor rather than an asset manufacturer or commission-based distributor. This fiduciary architecture makes its incentives more aligned with client outcomes than those of bank-owned wealth divisions, where proprietary product pushes can shape advice.

## People

- Matthew L. Goff — Founder and Managing Member

## Questions

### Is Strategic Wealth Planning a fiduciary?

Yes. Registered investment advisors in the United States are bound by the Investment Advisers Act of 1940, which imposes a fiduciary duty. Strategic Wealth Planning's Form ADV filing confirms its RIA status, obligating the firm to act in clients' best interests when managing portfolios or providing financial planning.

### How does the firm manage client assets?

Strategic Wealth Planning constructs portfolios primarily using equities, fixed-income instruments, and third-party pooled vehicles such as mutual funds and ETFs. It does not custody assets directly; client accounts are held at independent custodians, a standard arrangement that separates advisory advice from asset safekeeping.

### Who is responsible for investment decisions?

Matthew L. Goff, the founder and managing member, is the firm's primary decision-maker according to regulatory filings. The firm operates as a founder-led practice without a large investment committee, placing direct accountability on a single named principal.

### Does the firm offer comprehensive financial planning or only investment management?

Strategic Wealth Planning provides both. Its Form ADV describes financial planning services that encompass retirement, education funding, tax, and estate planning, layered alongside discretionary portfolio management. This dual offering is a feature of its service model rather than a separate line of business.

## Related profiles

- [Strategic Wealth Partners (SWP)](https://altss.com/profile/strategic-wealth-partners-swp)
- [Stratis Capital](https://altss.com/profile/stratis-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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