# Studio Designer

Studio Designer is an Asset Manager based in Los Angeles, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Los Angeles, United States
- **Region:** North America
- **Address:** Los Angeles, CA, United States
- **Founded:** 1992
- **Assets under management:** Undisclosed
- **Website:** studiodesigner.com
- **LinkedIn:** https://www.linkedin.com/company/studiodesigner

## Regulatory record

- **Reports private funds:** No

## About

Studio Designer launched in 1992 in Los Angeles under Keith Granet, originally serving a handful of local interior design firms with project accounting software. The company grew by mirroring the idiosyncratic workflows of high-end design — purchase orders, client approvals, time billing, and inventory management — into a specialized SaaS platform. It remains privately held and Los Angeles-based, with no disclosed outside institutional backing. The platform now operates as a two-sided network. On one side, interior designers and architects use its cloud-based ERP to manage projects, proposals, and procurement. On the other, thousands of luxury vendors — including brands like Kravet, Holly Hunt, Schumacher, and Visual Comfort — fulfill orders and manage showroom inventory through the same system. The result is a closed-loop purchasing channel where transactions, freight, and trade discounts flow digitally. Confirmed integrations cover accounting software like QuickBooks and Sage Intacct, making the product sticky across design firms of all sizes. The user base spans over 50,000 design professionals primarily in North America and Europe. Headcount and total financials remain undisclosed. The company runs a single headquarters in Los Angeles. In April 2023, Studio Designer acquired Mydoma, a project-management platform for interior designers, expanding its reach into the digitally native solo-designer segment (per the firm, April 2023). No philanthropic or adjacent investment vehicles are publicly associated with the firm. Studio Designer's structural advantage lies in its embedded role as transactional infrastructure, not just software. Because it processes actual purchase orders and vendor payments, it sits at the center of every dollar spent by its users on furnishings and materials — a position that creates deep data on luxury spending patterns and makes the platform extremely difficult to replace once a design firm has trained its operations around it. This utility-layer model differentiates it from generic project-management tools adapted for design.

## Sectors

- Enterprise Software
- Interior Design & Architecture

## People

- Keith Granet — Founder & CEO

## Questions

### How does Studio Designer make money, and what is its moat?

Revenue comes from SaaS subscriptions paid by design firms and, to a lesser extent, fees or software seats purchased by showrooms and vendors. Because designers transact through the platform — generating purchase orders and payments to vendors — Studio Designer becomes the operational backbone of their business. Switching costs are high once historical project data, client billing records, and vendor catalog integrations are embedded.

### Does Studio Designer handle actual payments, or is it only workflow software?

Studio Designer facilitates procurement — designers place vendor orders, which vendors can acknowledge and fulfill within the system — but it is not primarily advertised as a payments processor. The transaction record and dollar volume flow through the platform, which is why the annual purchasing-volume figure of over $8 billion is a key metric for understanding its role in the industry.

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Last updated: 2026-06-03T20:00:00.000Z

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