# Stureplansgruppen

Stureplansgruppen is a Corporate Investor based in Stockholm, Sweden.

## Overview

- **Organization type:** Corporate Investor
- **Headquarters:** Stockholm, Sweden
- **Region:** Europe
- **Address:** Humlegårdsgatan 17, Plan 3, 114 83 Stockholm, Sweden
- **Founded:** 1996
- **Assets under management:** Undisclosed
- **Website:** stureplansgruppen.se
- **LinkedIn:** https://www.linkedin.com/company/stureplansgruppen-ab

## Regulatory record

- **Reports private funds:** No

## About

Stureplansgruppen operates venues for meetings and events in Stockholm, including Norra Latin, City Conference Centre, Berns Event, and Sergel Hub under its Eventtrion unit. The firm also runs hospitality properties such as Bank Hotel with its restaurant Bonnie’s and the Freyja + Söder bar. Its activities span conference and event management, hotel operations, and food and beverage services.

## Sectors

- Real Estate
- Hospitality
- Luxury

## People

- Vimal Kovac — Founder, CEO, and main owner

## Questions

### Who runs investment and operational decisions at Stureplansgruppen?

Vimal Kovac serves as Founder, CEO, and main owner, retaining final decision-making authority over both property acquisitions and the programming of venues. The firm does not disclose a separate CIO or investment committee structure publicly. Operational leadership beneath Kovac is organized by venue, leaning on general managers and concept heads for each property.

### Does Stureplansgruppen invest outside Sweden?

All confirmed properties sit in Sweden, concentrated in Stockholm with a presence in Gothenburg and Nacka. No international real estate holdings or venue operations are publicly disclosed. The firm's model relies on deep local operating knowledge and control of landmark sites, which limits portability beyond its home market.

### Who co-invests alongside Stureplansgruppen?

In 2021, Cinder Invest — a firm backed by Swedish pension giant AMF and the Wallenberg Foundations — invested in the group, alongside Holmström Private Equity. Additionally, Petter Stordalen's Strawberry Group holds a roughly 10% stake, and Balder CEO Erik Selin has acted as a joint venture partner on hotel projects.

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Last updated: 2026-07-10T11:26:36.000Z

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