# Suma Brands

Suma Brands is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2021
- **Assets under management:** Undisclosed
- **Website:** sumabrands.com
- **LinkedIn:** https://www.linkedin.com/company/sumabrands

## Regulatory record

- **Reports private funds:** No

## About

Suma Brands is a commerce platform that acquires Amazon FBA businesses and applies enterprise-level operating resources. The company specializes in founder-friendly deal processes and structures. Founded in 2020 in New York, New York, Suma Brands merged with Ambr Group in May 2023.

## Sectors

- Consumer Brands
- E-Commerce

## People

- Andrew Savage — CEO
- Ben Jones — COO
- Peter Beke — VP of M&A

## Questions

### Who makes investment decisions at Suma Brands?

Decision-making is led by CEO Andrew Savage alongside COO Ben Jones and VP of M&A Peter Beke. They evaluate target Amazon businesses by combining marketing efficiency analysis with operational integration plans. The group has a strong background in private equity and e-commerce, which informs their asset selection.

### How does Suma Brands source proprietary deal flow?

The firm identifies third-party sellers through marketplace analysis, broker relationships, and direct outreach. By targeting sellers with $1 million to $20 million in annual revenue, Suma seeks to build pipeline before brands reach the auction processes that command higher multiples. The firm evaluates seller reviews, category ranking, and supply-chain complexity as leading indicators of operational room to improve.

### Which sectors does Suma Brands explicitly avoid?

Suma concentrates on durable, branded consumer goods and does not generally pursue fashion, electronics, or consumables with short shelf lives. The firm focuses on categories where centralized supply-chain management and digital advertising improvements can create meaningful margin gains over multiple years.

### Does Suma Brands participate in fund commitments or only direct deals?

Suma Brands pursues direct acquisitions of Amazon-native businesses. Its structure is operational equity, not fund-of-funds or LP-style commitments. The firm raises capital from institutional backers including Pace Capital and i80 Group, then deploys it wholly into controlling positions in target brands.

### How is Suma Brands different from other Amazon aggregators like Thrasio?

Unlike Thrasio and Perch, which raised billions to acquire hundreds of brands across every conceivable category, Suma Brands concentrated on fewer, more curated acquisitions. The firm's strategy emphasizes deeper operational integration per brand—centralizing product development, logistics, and marketing—rather than mass portfolio construction, making it a concentrated bet on operational excellence over deal volume.

## Related profiles

- [Augeo Marketing](https://altss.com/profile/augeo-marketing)
- [D1 Brands](https://altss.com/profile/d1-brands)

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Last updated: 2026-06-03T20:00:00.000Z

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