# Sun Finance Group

Sun Finance Group is an Asset Manager based in Riga, Latvia.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Riga, Latvia
- **Region:** Europe
- **Address:** Riga, Latvia
- **Assets under management:** Undisclosed
- **Website:** sunfinance.group
- **LinkedIn:** https://www.linkedin.com/company/sun-finance

## Regulatory record

- **Reports private funds:** No

## About

Sun Finance Group is an online lending platform headquartered in Riga, Latvia. It employs over 1,100 people and has issued €5.0 billion in loans to 32 million registered customers, according to its website. The firm's wealth origin is not publicly disclosed; no named principals appear in available materials. The firm operates in consumer lending, leveraging proprietary risk models and data science to manage credit. It covers the full customer journey from marketing to collections. Principal activity is within Europe, with the firm's website targeting a modern finance audience. Sun Finance claims 1,100 employees worldwide. No additional offices, philanthropic structures, or adjacent vehicles are named in available sources. The firm's most recent operational claim is its tally of €5.0 billion loans issued and 32 million customers (per firm website, accessed 2026-05-30). Sun Finance Group's structural differentiator is its emphasis on proprietary risk technologies and data science for consumer lending. This positions it as a technology-driven lender rather than a traditional finance company, though operational details remain limited.

## Sectors

- FinTech
- Consumer Lending
- Data Science

## Questions

### Who runs investment decisions at Sun Finance Group?

Sun Finance Group does not publicly disclose its leadership team, including any CEO, CIO, or managing principals. The firm's website describes an experienced leadership and tech team but lists no names. This lack of named executives is unusual for a firm with over 1,100 employees.

### What investment stages does Sun Finance Group target?

Sun Finance Group targets consumer lending across the full customer lifecycle, from marketing to loan origination to collections. The firm does not target venture or growth equity stages; it is a direct lender in the consumer credit space.

### Which sectors does Sun Finance Group explicitly avoid?

Sun Finance Group does not publicly state any sectors it avoids. Based on its disclosed activities, it operates exclusively in consumer lending via its own platform. It does not appear to invest in other asset classes such as real estate, venture capital, or private equity.

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Last updated: 2026-08-11T02:43:31.692Z

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