SUNNY SIDE UP Inc.

SUNNY SIDE UP Inc.

SUNNY SIDE UP Inc. operates as a PR communications group headquartered in Tokyo, Japan. The firm's founding year and founding principal are not publicly disclosed, though its slogan — "Want to create a fun commotion" — signals a focus on generating positive societal impact through communication strategies. The group deploys PR-driven approaches across multiple sectors, including corporate branding, sports management, entertainment, and regional revitalization. It also addresses social challenges and has earned B Corp certification. The firm ranked 3rd in Asia and 26th globally in the PRWeek Agency Business Report 2026. Known clients and projects include the TAKANAWA LIGHT JOURNEY for Tokyo's nighttime tourism promotion, the Australia Pavilion PR for Expo 2025 Osaka Kansai, and the launch of next-generation agricultural venture BG. The firm also manages athletes and specialists, as indicated by its contact form listing talent like Asahi Kentaro and Hidetoshi Nakata. SUNNY SIDE UP Group announced a planned business integration with Akatsuki Inc. via a tender offer (per the firm's website, undated). In 2025, it launched an AI Dialogue & Relations Team, appointing Takayuki Fukatsu — a noted expert in generative AI — as AI-Relations Advisor. The group also operates the news media site GOOD&NEWS and maintains a strategic partnership with note, a Japanese content platform. The firm's structural differentiator lies in its B Corp certification and its explicit mission to generate "GOOD impact" through communication — distinct from traditional PR agencies that focus solely on media exposure. This ethical mandate informs client selection and project design.