# Sunrise

Sunrise is a Single Family Office based in West Palm Beach, Belgium.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** West Palm Beach, Belgium
- **Region:** Europe
- **Address:** Namur, Belgium
- **Assets under management:** Undisclosed
- **Website:** sunrise-sa.com

## About

Sunrise SA is an SEC-registered investment adviser in West Palm Beach, FL, registered since 2024. The firm manages approximately $312 million in regulatory assets. It has 28 employees and 9 investment advisers.

## Sectors

- Industrial Tech
- Real Estate
- Consumer & Retail
- Healthcare Services

## People

- Nicolas Balaÿ — Managing Director

## Questions

### Who runs investment decisions at Sunrise?

Nicolas Balaÿ serves as Managing Director and leads the firm's investment activities. The Balaÿ family's industrial roots go back over a century in Belgium, and Sunrise represents the formalization of the family's direct investing arm. Decisions are made without external investment committee oversight, reflecting a pure single-family office governance model.

### Does Sunrise invest directly or through funds?

Sunrise invests almost exclusively through direct equity positions in private companies, occasionally supplemented by selective real asset holdings. The firm targets majority and significant minority stakes and has participated in at least one capital increase as a co-investor alongside Sofinim, a prominent Belgian family-backed fund. There is no indication the firm commits to third-party funds as a limited partner.

### What investment stages and sectors does Sunrise target?

The firm focuses on established small-to-medium enterprises rather than startups or venture-stage companies. Documented areas of interest include specialty manufacturing, industrial services, healthcare distribution, and niche consumer brands. The emphasis is on businesses with durable regional franchises undergoing succession or strategic transition.

### How is Sunrise structured differently from a typical Belgian family office?

Two structural elements distinguish Sunrise: its location in Namur, outside the Brussels–Antwerp corridor where most Belgian family offices concentrate, and its apparent absence of outside capital or co-investor solicitation. The firm's permanent capital base and generation-spanning holding periods make it indifferent to exit timelines, functioning more like a holding company than a fund manager.

## Related profiles

- [Inc](https://altss.com/profile/inc)
- [Comcast Business Services](https://altss.com/profile/comcast-business-services)

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Last updated: 2026-07-06T01:24:26.345Z

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