# SuperSeed

SuperSeed is a Private Equity based in London, United Kingdom.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** www.superseed.com
- **LinkedIn:** https://www.linkedin.com/company/superseed

## Regulatory record

- **Reports private funds:** No

## About

SuperSeed backs technical founders bringing AI to the physical world. 90% of the team has built and exited startups. The firm helps physical-world AI founders commercialise faster, including with go-to-market, hiring, and connections to customers and investors.

## Sectors

- AI/ML
- Industrial Tech
- Enterprise Software
- Robotics & Automation
- Construction
- Logistics
- Energy Transition & Renewables
- AgriTech & FoodTech
- Cybersecurity
- Private Credit
- Luxury
- Healthcare Services
- FinTech
- SpaceTech

## People

- Mads Jensen — Managing Partner
- Dan Bowyer — Partner
- Andrew Sherlock — Managing Director

## Questions

### Who runs investment decisions at SuperSeed?

Managing Partner Mads Jensen leads the investment team alongside Partner Dan Bowyer and Managing Director Andrew Sherlock. Jensen previously founded and sold SaaS company Sefaira to a strategic acquirer in 2016 before launching SuperSeed. Bowyer is a two-time exited founder, and Sherlock spent a decade in venture capital after earlier stints at Goldman Sachs and PwC.

### Does SuperSeed focus exclusively on AI companies?

SuperSeed targets applied AI for the physical world, but the mandate extends to B2B software companies that digitize industrial, logistics, construction, and energy workflows. Portfolio companies like Ai Build use AI for advanced manufacturing, while others such as Integrated Finance and Finteum operate in fintech infrastructure without an explicit AI label. The common thread is technical founders selling into real-economy sectors.

### How does SuperSeed's operating platform differ from typical VC portfolio support?

SuperSeed staffs an in-house talent partner, a former McLaren Formula 1 engineer turned operations manager, and venture partners who are exited founders. This team functions as an embedded extension for portfolio companies, assisting with go-to-market modeling, hiring, and enterprise customer introductions. The firm claims 90% of its investment professionals previously built and sold startups.

### Where does SuperSeed invest geographically?

SuperSeed is headquartered in London and deploys capital primarily across the UK and continental Europe. Portfolio companies include UK-based Ai Build, German-based Garvis, and other European startups spanning construction, logistics, agritech, and pharmaceutical process development.

### Does SuperSeed participate in fund commitments or only direct deals?

SuperSeed's disclosed activity focuses on direct equity investments into operating companies at the seed stage. There is no public evidence of fund-of-funds commitments, secondary transactions, or LP investments into other venture firms.

### How is SuperSeed's operator identity reflected in its team structure?

Beyond the investment partners, SuperSeed employs a dedicated Head of Talent who previously ran recruiting for large consumer brands, and an Operations Manager who engineered data systems for McLaren's Formula 1 team. Venture Partners Daniel Pitchford and Mia Grosen are former founders themselves, and the firm's website emphasizes that 90% of its staff have built and exited companies.

## Related profiles

- [Superscrypt](https://altss.com/profile/superscrypt)
- [Superseed Ventures](https://altss.com/profile/superseed-ventures)

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Last updated: 2026-08-11T15:08:11.274Z

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