# Superstep Capital

Superstep Capital is a Private Equity based in Greenbrae, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Greenbrae, United States
- **Region:** North America
- **Address:** Greenbrae, CA, United States
- **Assets under management:** Undisclosed
- **Website:** www.superstepcapital.com
- **LinkedIn:** https://www.linkedin.com/company/superstepcapital

## Regulatory record

- **Reports private funds:** No

## About

Superstep Capital was built from the operator playbooks of its founders, who previously scaled and sold digital services firms. The firm invests exclusively in North American growth-stage technology services companies with $10–40 million in revenue and healthy EBITDA margins. Its model hinges on bringing former operators — not just capital — to founder-led businesses at an inflection point. The firm deploys control buyouts, recapitalizations, and minority growth equity across data analytics, marketing and sales, and workflow automation. Its concentrated portfolio includes CQL, a commerce and digital experience agency; OneSix, a data engineering and AI consultancy; and Zaelab, a B2B digital transformation firm specializing in ServiceNow, SAP, and Shopify integrations (per firm website). Two additional positions — Tru Consulting, an Anaplan partner, and JumpModel x Gogh Solutions, an IFS consultancy for heavy-asset industries — round out a portfolio unified by platform-centric digital services (per firm website). Superstep's five-person team operates from Greenbrae, California, and has deployed over $1 billion into more than 30 digital services investments, drawing on 60-plus years of combined operating and investing experience in the sector (per firm website). Co-founder Ben Gaddis previously led T3 as CEO before its sale to Tailwind Capital, and partner William Brandt joined from Zelnick Media Capital, bringing deal-side discipline to an operationally minded group. The structural differentiator is the partnership itself: a small, operator-heavy fund that shares the same founder-side incentives and narrow focus they wanted when they were CEOs inside sponsor-backed companies. This architecture prioritizes speed and sector depth over fund size, letting the firm move at the pace required when scaling a services business.

## Sectors

- Data Analytics
- Marketing & Sales
- Workflow Automation
- Enterprise Software

## People

- Stuart Coleman — Managing Partner, Co-Founder
- Ben Gaddis — Partner, Co-Founder
- David Kilimnik — Partner
- William Brandt — Vice President
- Neil Rajan — Associate

## Questions

### Who runs investment decisions at Superstep Capital?

Stuart Coleman and Ben Gaddis co-founded the firm and serve as Managing Partner and Partner, respectively. David Kilimnik, the founder and former CEO of Hero Digital, is also a Partner. All three bring direct operating experience at the CEO or corporate-development level in scaled digital services businesses. This operator-heavy leadership structure means investment decisions are made by partners who have previously built and sold services companies, not career financiers alone.

### How does Superstep Capital source deal flow?

The firm's sourcing relies on the deep industry networks of its operator-partners, who have spent decades inside the digital services ecosystem as CEOs and M&A leads. Because the firm exclusively targets a narrow band — $10–40 million revenue technology services companies — its brand and referrals among founder networks generate proprietary, off-market opportunities. The team's prior experience scaling and exiting Hero Digital, T3, and other firms gives them access to a concentrated referral pipeline that generalist PE firms do not see.

### Does Superstep Capital operate as a traditional private equity fund or does it take a more flexible structure?

Superstep Capital pursues a mix of control buyouts, recapitalizations, and minority growth equity, which is broader than a pure buyout mandate but more concentrated than a venture firm. Its flexible structure allows it to tailor transactions to founder and management team desires — taking a minority position where appropriate or a full buyout when the operational playbook demands full control. The firm emphasizes a small portfolio so leadership can stay deeply engaged with each company.

### Why does Superstep Capital only invest in digital services?

The firm’s founders built their careers inside digital services companies and saw the gaps that generalist PE ownership created. They started Superstep to be the specialized partner they wanted as operators: one that understands utilization economics, GTM scaling, alliance development, and talent strategy without a learning curve. This exclusive focus means every playbook, operating partner, and connection is purpose-built for services firms, compressing the time to value for portfolio companies.

## Related profiles

- [Super Six Investment](https://altss.com/profile/super-six-investment)
- [Superstring Capital Management](https://altss.com/profile/superstring-capital-management)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/superstep-capital

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology