Sure

It provides a white-labeled technology layer that handles the full policy lifecycle. AI agents price and bind coverage, collect premiums, reconcile payments across carriers and commissions, manage claims from first notice of loss through settlement, and run renewal conversations. The carrier retains underwriting authority, while Sure supplies the digital infrastructure.

Sure has not publicly disclosed its leadership team, founding date, or headquarters location. The absence of an 'About' or team page on its website means institutional due diligence would need to source this directly from the company or through private market intelligence.

Sure states explicitly that underwriting authority is retained by the carrier, always. The firm's revenue model is therefore aligned with platform fees or transaction-based pricing rather than underwriting profit, positioning it closer to a SaaS infrastructure provider than a full-stack managing general agent.

The platform was designed from day one around AI agents, not retrofitted. Core functions — underwriting, rating, payments, claims — expose their actions as tools that any AI agent can call directly. The firm argues this results in an auditable, end-to-end digital ledger where human adjusters supervise exceptions rather than performing routine manual processing.

The only named partner on its website is Jewelers Mutual, for a specialized digital jewelry insurance product. Sure claims to power programs at large global brands across other verticals, but those relationships are not publicly itemized.