# Surefire Capital

Surefire Capital is a Family Office based in Montreal, Quebec, Canada.

## Overview

- **Organization type:** Family Office
- **Headquarters:** Montreal, Quebec, Canada
- **Region:** North America
- **Address:** Montreal, Canada
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** surefirecapital.com
- **LinkedIn:** https://www.linkedin.com/company/surefire-capital/

## Regulatory record

- **CRD number:** 311861
- **SEC file number:** 802-120240
- **Registration status:** ACTIVE
- **Latest Form ADV filing:** 2025-09-29T05:00:00.000Z
- **Reports private funds:** Yes
- **Private funds reported:** 0
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/311861

## About

Ariel Shlien established Surefire Capital in 2012 after building and exiting a Quebec daycare roll-up and scaling The Mad Science Group. The firm operates as a single family office focused on alternatives. Surefire evaluates managers in private equity, venture capital, hedge funds, private credit and digital assets. It creates SPVs that feed into selected underlying funds after internal diligence. Confirmed geographies include North America, Europe and Asia. The firm maintains no public list of holdings. The Montreal headquarters anchors operations. Shlien also serves as CEO of The Mad Science Group and holds YPO membership since 2008. No dated operational events from the last 24 months appear in available records. The structure centers on an internal capital commitment before any external participation, creating a feeder model that separates the family office's own book from the club vehicle.

## Sectors

- FinTech

## People

- Ariel Shlien — Founder and CEO

## Questions

### Who runs investment decisions at Surefire Capital?

Ariel Shlien serves as Founder and CEO and directs manager selection and SPV formation. He previously built and sold a daycare portfolio and leads The Mad Science Group.

### How does Surefire Capital source proprietary deal flow?

The firm conducts internal diligence on niche managers outside public markets. It commits capital first, then extends access through the 4,700-member club.

### Does Surefire Capital participate in fund commitments or only direct deals?

The firm uses SPVs as feeders into underlying funds. It also evaluates direct co-investments and real-asset opportunities.

### What investment stages does Surefire Capital typically target?

The firm covers seed, growth, private equity and venture capital stages through its manager platform.

### What is Surefire Capital's known posture on co-investments alongside external GPs?

The firm prioritizes fund access through SPVs rather than direct co-investments. It seeks liquidity features and track records in specialized strategies.

## Related profiles

- [Sunnex Investment](https://altss.com/profile/sunnex-investment)
- [Sustainable Conversion Ventures](https://altss.com/profile/sustainable-conversion-ventures-steve-robson-family-office)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/surefire-capital

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