# Sweet Capital

Sweet Capital is an Asset Manager based in London, United Kingdom.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** www.sweetcapital.com
- **LinkedIn:** https://www.linkedin.com/company/sweetcapital

## Regulatory record

- **Reports private funds:** No

## About

Sweet Capital is a private investment fund built by the founders of King.com (Candy Crush after their $5.9b sale to Activision Blizzard in 2015 (ATVI:US; acq. MSFT:US). We back ambitious founders building the future we want to live in.

## Sectors

- Enterprise Software
- AI/ML
- FinTech
- Digital Health
- Gaming

## Offices

- Barcelona, Spain

## People

- Riccardo Zacconi — Founder
- Sebastian Knutsson — Founder
- Thomas Hartwig — Founder
- Lars Markgren — Founder
- Patrik Stymne — Founder

## Questions

### Where did the capital behind Sweet Capital originate?

The capital traces back to the $5.9 billion acquisition of King.com — the studio behind Candy Crush Saga — by Activision Blizzard in 2015 (per the firm, 2015). The five King.com co-founders subsequently seeded Sweet Capital with a portion of that liquidity, making it a direct conduit for operator wealth rather than a vehicle for diversified third-party capital.

### Who runs investment decisions at Sweet Capital?

Day-to-day investment decisions are led by Managing Partner Pippa Lamb, who also operates as an a16z Scout, connecting Sweet Capital to Silicon Valley deal flow (per Altss research). The five King.com co-founders — Riccardo Zacconi, Sebastian Knutsson, Thomas Hartwig, Lars Markgren, and Patrik Stymne — retain founder-level oversight, though their involvement is distributed across portfolio and philanthropy.

### What investment stages does Sweet Capital typically target?

Sweet Capital operates from seed through late-stage, giving it flexibility to follow early bets into expansion rounds. Its stated strategy spans early-stage, seed, startup, and expansion/late-stage venture (per Altss research). This multi-stage approach is uncommon among founder-backed vehicles, which often concentrate on seed.

### How does Sweet Capital's geographic footprint split between London and Barcelona?

Sweet Capital operates a commercial vehicle, Sweet Capital Sociedad Limitada, in Barcelona, Spain, parallel to its London headquarters (per Altss research). This dual-city structure reflects the broader European sourcing mandate. London serves as the financial and venture-network hub, while Barcelona anchors ties to the founders' gaming roots on the continent.

### Is Sweet Capital connected to other venture firms or scouting networks?

Managing Partner Pippa Lamb is an a16z Scout, a formal bridge to Andreessen Horowitz's global deal flow. That relationship provides Sweet Capital with early looks at companies surfacing through one of venture capital's most active pipeline engines. No other formal GP partnerships are publicly disclosed (per Altss research).

## Related profiles

- [Sweeney & Michel](https://altss.com/profile/sweeney-michel)
- [Sweetwater Capital](https://altss.com/profile/sweetwater-capital)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/sweet-capital

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