# Synetro Group

Synetro Group is a Private Equity based in Chicago, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Chicago, United States
- **Region:** North America
- **Address:** Chicago, IL, United States
- **Founded:** 2000
- **Assets under management:** Undisclosed
- **Website:** synetro.com
- **LinkedIn:** https://www.linkedin.com/company/synetro-group

## Regulatory record

- **Reports private funds:** No

## About

Synetro Group is a non-traditional private investment and strategic advisory firm. Founded in 2000 by a team of serial entrepreneurs and results oriented operators and advisors, it focuses on Early Stage, Growth and Advisory, and Turnarounds. Synetro seeks opportunities to create value through active investments in companies that offer potential for significant growth and/or operational improvements, partnering with management teams on a pull basis.

## Sectors

- Enterprise Software
- Industrial Tech
- Business Services

## People

- Michael L. Krasny — Founder

## Questions

### Who runs investment decisions at Synetro Group?

Michael L. Krasny, Synetro's founder, is the primary decision-maker. Krasny was the founder and former CEO of CDW, the technology reseller he took public and later sold. He exited CDW's board in 2010 and has since focused on deploying his own capital through Synetro into control acquisitions of small and mid-sized businesses.

### How does Synetro Group source proprietary deal flow?

Synetro relies on a network of Midwest-based intermediaries, accountants, and business brokers to identify succession-driven opportunities. The firm targets owner-operators who are retiring without a clear internal handoff, a profile that rarely reaches broad auction processes. Krasny's reputation as CDW's founder gives the firm credibility with sellers who care about legacy preservation as much as valuation.

## Related profiles

- [Synergy Ventures](https://altss.com/profile/synergy-ventures)
- [Syngenta Ventures](https://altss.com/profile/syngenta-ventures)

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Last updated: 2026-08-11T15:08:18.003Z

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