# System1 LLC

System1 LLC is an Asset Manager based in Marina Del Rey, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Marina Del Rey, United States
- **Region:** North America
- **Address:** Marina Del Rey, CA, United States
- **Founded:** 2013
- **Assets under management:** Undisclosed
- **Website:** www.system1.com
- **LinkedIn:** https://www.linkedin.com/company/system1co

## Regulatory record

- **Reports private funds:** No

## About

System1 operates an industry-leading responsive acquisition marketing platform (RAMP) powered by AI and machine learning. RAMP is omni-channel and omni-vertical and built for a privacy-centric world, enabling the company to build brands across consumer verticals, grow privacy-focused products, and deliver high-intent customers to advertising partners. System1 describes itself as a technology company first and foremost, with a team of engineers, product managers, data scientists, and buy- and sell-side experts.

## Sectors

- AdTech
- AI/ML
- Digital Advertising
- Search Engine Marketing

## Offices

- Bellevue, WA, United States

## People

- Michael Blend — Chief Executive Officer and co-founder
- Chuck Ursini — President and Co-Founder
- Brian Coppola — Chief Ad Operations Officer
- Tridivesh Kidambi — Chief Financial Officer
- Avi Raju — Chief Product Officer
- Beth Sestanovich — Chief People Officer
- Chris Testa — Chief Technology Officer
- Daniel Weinrot — General Counsel

## Questions

### What is System1's relationship to behavioral economics?

System1 explicitly bases its name and operating model on Daniel Kahneman's System 1 concept from prospect theory. Kahneman's research distinguishes fast, intuitive thinking (System 1) from slower, deliberate reasoning (System 2), and System1's platform targets the instinctive online behavior of users.

### Does System1 manage external investment capital?

System1 does not publicly disclose an AUM or investment structure. The firm operates as a technology company focused on digital advertising, not a traditional asset manager, and it does not report third-party investment management.

### What is System1's team structure?

System1 employs over 300 people across engineering, data science, and advertising operations. Its search engine marketing team is organized into smaller units of two to five members, and the firm emphasizes team bonding and remote collaboration.

### Where is System1 headquartered?

System1's corporate headquarters is at 4235 Redwood Ave, Los Angeles, CA 90066. The firm also maintains an office at 10800 NE 8th Street, Suite 200, Bellevue, WA 98004.

### What is the legal entity name of System1?

The firm operates as System1 LLC.

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Last updated: 2026-08-11T15:08:18.003Z

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