# Taboola

Taboola is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2007
- **Assets under management:** Undisclosed
- **Website:** www.taboola.com
- **LinkedIn:** https://www.linkedin.com/company/taboola

## Regulatory record

- **Reports private funds:** No

## About

Reach 600M daily active users and achieve conversions at scale with the world's leading performance platform.

## Sectors

- AdTech
- AI/ML
- Digital Media
- Data & Analytics
- Enterprise Software

## People

- Adam Singolda — Founder and CEO

## Questions

### Who runs investment decisions at Taboola?

Taboola is a publicly traded company, not a family office; its CEO and founder is Adam Singolda. The company's board of directors oversees strategy, and the executive team includes heads of business, product, and engineering. Singolda founded the firm in 2007 and has been its CEO since inception.

### How does Taboola source proprietary deal flow?

Taboola does not operate as an investment firm but as an advertising technology platform. Its 'proprietary' advantage is its publisher data and publisher relationships across 9,000 digital properties. Advertisers approach Taboola to run campaigns, and Taboola's AI matches their ads to inventory.

### Does Taboola participate in fund commitments or only direct deals?

Taboola does not participate in fund commitments or direct investments as an allocator. It generates revenue from advertising services, not from deploying capital into other funds or companies.

### What investment stages does Taboola typically target?

Taboola does not target investment stages. It provides advertising services to clients at all stages of their lifecycle, from startups to enterprises. Its case studies include eToro, Hyundai, and Lifeboost Coffee, spanning different growth phases.

### Which sectors does Taboola explicitly avoid?

Taboola does not publicly disclose sectors it avoids. The platform serves a broad range of advertisers, as reflected in case studies across automotive, home appliances, finance, and e-commerce.

## Related profiles

- [Komodo Health](https://altss.com/profile/komodo-health)
- [ASK Chemicals GmbH](https://altss.com/profile/ask-chemicals-gmbh)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/taboola

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