Asset Manager

Updated:

TABS Analytics

TABS Analytics is a technology-enabled analytics firm specializing in outsourced sales and marketing services for the consumer products industry.

TABS Analytics

TABS Analytics is a technology-enabled analytics firm specializing in outsourced sales and marketing services for the consumer products industry. It was acquired by Blacksmith Applications on December 1st, 2020. The firm focuses on analytics for the consumer products industry.

General information

Firm type

Asset Manager

Location

Region

North America

Country

United States

City

Shelton

Corporate office

Shelton, CT, United States

Sector focus

Enterprise SoftwareData & AnalyticsConsumer Goods

Frequently asked questions

Is TABS Analytics still an independent company?

No. TABS Analytics was acquired by TELUS Corporation and now operates as TELUS Agriculture & Consumer Goods US. The brand TABS Analytics is still used on the firm's website but is part of a larger enterprise portfolio (per the firm's website).

What type of data does TABS Analytics harmonize?

The firm harmonizes syndicated data from market research providers and point-of-sale data from retailers. It standardizes these disparate sources into a single analytical view for CPG clients (per the firm's website).

Who is the target customer for TABS Analytics?

The platform is built for FMCG manufacturers — specifically brand managers, category managers, and sales teams at CPG companies who need to optimize pricing, promotions, and distribution across U.S. retail channels (per the firm's website).

Does TABS Analytics operate outside the United States?

The firm's website focuses exclusively on the U.S. market. While TELUS is a Canadian company, TABS Analytics' platform is specifically tailored for the U.S. CPG landscape, including harmonized data across U.S. outlets and retailer-specific metrics.

What is the difference between TABS Analytics and other CPG data platforms?

TABS Analytics differentiates by combining data harmonization with dedicated CPG consultants who provide ongoing advisory services. This human-led approach sets it apart from purely self-service analytics tools (per the firm's website).

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