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TABS Analytics
Originally founded as TABS Analytics, the firm was acquired by TELUS Corporation, a Canadian telecommunications company, and rebranded as part of TELUS...
TABS Analytics
Originally founded as TABS Analytics, the firm was acquired by TELUS Corporation, a Canadian telecommunications company, and rebranded as part of TELUS Agriculture & Consumer Goods US. The company now focuses exclusively on revenue growth management (RGM) analytics for consumer packaged goods (CPG) manufacturers operating in the United States. The firm's core offering is a data harmonization platform that unifies syndicated data and point-of-sale feeds into a single analytical view. This enables prescriptive insights for category management, market-share gap analysis, and trade-promotion optimization. The platform covers multiple U.S. retail channels and integrates with other TELUS software products (per the firm's website). TABS Analytics does not disclose total revenue, client count, or team size. The firm's website positions it as serving FMCG manufacturers, with notable client work including a case study on Scholl's Wellness Company that claims reduced analysis time from weeks to minutes. Additional offices or international reach beyond the United States are not publicly detailed. The structural differentiator is its ownership by TELUS, a major telecom and technology company, which provides capital and data infrastructure scale that a standalone analytics provider would lack. The firm also employs dedicated CPG consultants who work alongside clients, combining software tools with human advisory — a hybrid model that sits between pure analytics and management consulting.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Shelton
Corporate office
Shelton, CT, United States
Sector focus
Frequently asked questions
Is TABS Analytics still an independent company?
No. TABS Analytics was acquired by TELUS Corporation and now operates as TELUS Agriculture & Consumer Goods US. The brand TABS Analytics is still used on the firm's website but is part of a larger enterprise portfolio (per the firm's website).
What type of data does TABS Analytics harmonize?
The firm harmonizes syndicated data from market research providers and point-of-sale data from retailers. It standardizes these disparate sources into a single analytical view for CPG clients (per the firm's website).
Who is the target customer for TABS Analytics?
The platform is built for FMCG manufacturers — specifically brand managers, category managers, and sales teams at CPG companies who need to optimize pricing, promotions, and distribution across U.S. retail channels (per the firm's website).
Does TABS Analytics operate outside the United States?
The firm's website focuses exclusively on the U.S. market. While TELUS is a Canadian company, TABS Analytics' platform is specifically tailored for the U.S. CPG landscape, including harmonized data across U.S. outlets and retailer-specific metrics.
What is the difference between TABS Analytics and other CPG data platforms?
TABS Analytics differentiates by combining data harmonization with dedicated CPG consultants who provide ongoing advisory services. This human-led approach sets it apart from purely self-service analytics tools (per the firm's website).
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